Bodyotics Expands Menstrual Disc: Changing the Future of Menstrual Care

Finnish brand Bodyotics expands its reach with innovative menstrual discs across Europe. This growth follows a 200% sales increase year-over-year.

Reusable menstrual products are gaining popularity, and Bodyotics is leading the way by offering comfortable, eco-friendly alternatives to single-use options.

Why Bodyotics Expands Menstrual Disc Presence in Europe

Joanna Pepper-Koskimo, head of Beauty and Wellness at eBrands, explains the unique advantages of menstrual discs.

Unlike cups, which rely on suction, discs sit at the base of the cervix, offering a more comfortable fit.

Additionally, discs can be worn longer and allow for intimacy during use, unlike cups. This flexibility attracts many new users.

Bodyotics addresses sizing challenges by offering two-size kits. This helps consumers find their perfect fit and feel confident using reusable products.

Bodyotics Expands Menstrual Disc Amid Growing Demand

Bodyotics targets retail growth in key European markets, including the Nordics, Germany, France, Italy, the UK, and Spain.

The brand’s retail partners already include OTTO in Germany, Ecco Verde in Austria, and duty-free shops. Their plan is to grow business by 26% in 2025.

While online sales remain strong, Bodyotics sees physical stores as critical for wider consumer access. Retailers respond to growing demand for sustainable menstrual care.

Pepper-Koskimo highlights that online visibility often paves the way for securing shelf space in brick-and-mortar stores.

Moreover, consumers expect period products at grocery stores and pharmacies, increasing sustainable product availability.

The Shift Toward Sustainable Menstrual Care Products

Sustainability drives consumer choices today. A UC Berkeley study revealed toxic metals in some disposable tampons, raising safety concerns.

This spurred discussions favoring reusable products, which offer safety and environmental benefits.

Bodyotics expects sustainable menstrual products to grow from 30% of the market today to 70% within ten years.

Consumers now demand safety, sustainability, and comfort. These qualities have become baseline expectations, especially for younger generations.

Bodyotics ensures its discs use medical-grade silicone, made in leading facilities, guaranteeing quality and transparency.

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