Briogeo has unveiled a convenient and innovative way to apply dry shampoo with the launch of its new Style + Treat Dry Shampoo Puff. This product features puff-top packaging that allows for mess-free application, offering an easy-to-use and travel-friendly solution for freshening up your hair on the go.
Briogeo Debuts New Style + Treat Dry Shampoo Puff: The Perfect Travel Companion, combining a finely milled, aerosol-free, and talc-free dry shampoo powder with a unique, portable puff-top applicator. Available in two shades — translucent clear and tinted for darker hair — this dry shampoo is designed to suit all hair types and colors.
The design of the puff packaging ensures that the application is precise and free from any mess. The compact size makes it ideal for travel, fitting easily into your bag or purse for on-the-go convenience. To use, simply twist off the safety seal and prime the puff by tapping it upside down a few times on the back of your hand until the powder begins to flow. Once primed, twist the top to unlock and gently pat the puff on your hair and scalp. The powder will absorb oil, and any excess can be massaged in and shaken out for a fresh, voluminous look.
Briogeo Debuts New Style + Treat Dry Shampoo Puff: The Perfect Travel Companion, offers two shades: a universal translucent clear that blends seamlessly into all hair colors, and a tinted version designed for darker hair tones. The tinted option is perfect for those with medium blonde to deep brown hair, and it can also be used as a root touch-up to cover grays or to create fuller-looking roots in thinning areas.
As sustainability and eco-conscious packaging continue to be a focus for consumers, Briogeo’s new product steps away from traditional aerosol cans, using a more sustainable, non-aerosol method. The Style + Treat Dry Shampoo Puff’s pocket-sized design feels like a Polly Pocket compact, fitting easily in the palm of your hand and offering a practical and efficient way to apply dry shampoo.
The powder inside the puff is a carefully crafted blend of oil-absorbing starches, copper peptides, and Briogeo’s signature “energy complex,” which includes caffeine, adenosine, CoQ10, and green coffee oil. These ingredients work together to stimulate the scalp, provide antioxidant protection, and support healthy hair growth, all while giving the hair a fresh, voluminous appearance. Whether you need a quick refresh, volume boost, or a root cover-up, the Briogeo Style + Treat Dry Shampoo Puff is the perfect solution for a variety of hair needs.
