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Skylar, a fragrance brand under Starco Brands, has achieved a significant milestone by winning in the inaugural Scentbird Digital Fragrance Awards. Known for its dedication to...
As the holiday season approaches, fragrance continues to shine as the fastest-growing category in the beauty industry, according to Circana’s annual 2024 U.S. Holiday Purchase Intentions...
Jimmy Choo, in partnership with Inter Parfums, has launched a new fragrance iteration, Man Extreme, a bold reimagining of its original men’s scent. This new fragrance is housed...
Unilever (Beauty Packaging’s No.2 Top Company) has made a significant move in the fragrance industry, investing $104 million (€100 million) to establish an in-house, digitally enabled...
Interparfums SA has entered a new partnership with the iconic streetwear brand Off-White to develop a line of fragrance and cosmetic products. Through this collaboration, Interparfums has acquired...
Traackr’s Beauty Influencer Engagement Report Reveals Key Trends for 2024 Traackr, a data-driven influencer marketing platform, has released its Beauty Influencer Engagement Report, analyzing the engagement...
Cosmetify’s 2024 Index has unveiled the top 10 ‘hottest’ beauty products of the year, ranking them based on consumer demand. The ranking was determined by analyzing...
Entrepreneur and reality TV star Khloé Kardashian has unveiled her first-ever fragrance, XO Khloé, in partnership with Luxe Brands. This launch marks a significant step in Kardashian’s beauty...
It’s never too late to enter the beauty industry, and the legendary Rolling Stones prove just that with the launch of their first-ever fine fragrance, RS No....
Kosé Corporation, a leading beauty company and No. 20 on Beauty Packaging’s 2024 Top Companies list, has successfully acquired Pañpuri, a niche Thai beauty, fragrance, and wellness...
