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Dearcloud, a K-beauty brand founded by an AAPI team of beauty experts, has jumped on the Miffy the Cartoon Rabbit trend with the release of a...
Estée Lauder Companies (ELC) has officially unveiled its new BioTech Hub, located near its manufacturing and distribution campus in Oevel, Belgium. This cutting-edge facility will focus on...
Cosmetify’s 2024 Index has unveiled the top 10 ‘hottest’ beauty products of the year, ranking them based on consumer demand. The ranking was determined by analyzing...
e.l.f. Beauty has taken a bold step into the world of virtual shopping with the launch of its new Virtual Luxe Lounge, an immersive 3D shopping experience...
The ‘eyes. lips. face. fandom’ campaign features actors Joey King and Lucien Laviscount, alongside the brand’s Power Grip Primer.
The packaging showcases iconic elements from the movie, such as the McCallister house
Brenntag Specialties has recently made significant strides in the cosmetic and chemical industries with exciting product launches and a new strategic partnership. The company introduced two innovative...
LR Health & Beauty has unveiled its new premium makeup collection, LR ZEITGARD Signature, designed to cater to fashion-forward consumers of all ages. This innovative line features...
Benefit Cosmetics has introduced its first-ever virtual 3D shopping experience, called The Benemart. This innovative online activation, created in collaboration with immersive experience company Obsess, has launched in...
The campaign employs unicorns as a call to action to promote global initiatives.
