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Pinterest and Google Reveal 2024-2025 Skin, Hair, Nail, and Makeup Trends, offering an exciting preview of the beauty landscape for the coming years. Based on trends...
Face masks are increasingly becoming a staple in consumers’ skincare routines, moving beyond their initial luxury positioning. This shift is largely driven by the rise of...
5WPR is expanding its Beauty specialty sub-division to better serve international brands, particularly those focusing on the U.S. market for K-beauty. The PR agency, known for its...
Emerging Haircare and Styling Trends on TikTok: What Consumers Are Loving While Instagram remains a key platform for beauty professionals, TikTok is rapidly gaining momentum as...
Pantone, the global color authority, has introduced Pantone 17-1230 Mocha Mousse as the 2025 Pantone Color of the Year. Described as an “evocative soft brown that...
Recent research has demonstrated that dermatologists can diagnose skin cancer with similar accuracy using remote patient images as they can with in-person examinations. The study revealed...
Hydroxyacetophenone is increasingly recognized for its antioxidant benefits and its ability to modulate the activity of the COX-2 enzyme.
