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Personal Care Brands Join Orme: A New Era of Social Commerce As the potential TikTok ban deadline looms, beauty brands are quickly seeking new alternatives for...
4 Strategies for Gen Z Beauty: How Brands Can Connect and Thrive Gen Z is reshaping the beauty industry. With a focus on wellness, transparency, and...
Generational Differences Impact Beauty Sales: Understanding the Trends Shaping the Industry Generational Differences Impact Beauty Sales, influencing how different age groups approach beauty products and trends....
Cosmetic Packaging Trends: Innovations Shaping the Industry The beauty industry is embracing change, with cosmetic packaging trends focusing on sustainability and innovation. Consumers increasingly seek eco-friendly...
Gen Z Skincare Trends Shaping the Beauty Industry Gen Z skincare trends are redefining the beauty industry as young consumers prioritize their routines more than ever....
2024 Beauty Trends: What’s In for Skin, Hair, and Makeup The 2024 beauty trends are shaping up to be bold, creative, and expressive. According to Pinterest...
Anua Expands with Ulta Partnership K-beauty brand Anua has partnered with Ulta Beauty, expanding its presence in digital and physical retail spaces. Known for its skincare...
5WPR is expanding its Beauty specialty sub-division to better serve international brands, particularly those focusing on the U.S. market for K-beauty. The PR agency, known for its...
Emerging Haircare and Styling Trends on TikTok: What Consumers Are Loving While Instagram remains a key platform for beauty professionals, TikTok is rapidly gaining momentum as...
Pantone, the global color authority, has introduced Pantone 17-1230 Mocha Mousse as the 2025 Pantone Color of the Year. Described as an “evocative soft brown that...
