According to Beauty Inc., this release is the brand’s most notable since 2008, offering a bold reinterpretation of the iconic Chloé scent. The company believes this new fragrance captures the essence of “free femininity,” reflecting the spirit of its founder, Gaby Aghion.
Chloé introduces a vegan, refillable fragrance featuring notes of raspberry, rose, and wood. Crafted by perfumers Michel and Romain Almairac, L’Eau de Parfum Intense is a floral woody fragrance that begins with vibrant raspberry notes, transitioning into a rose scent that evokes the flower’s aromas throughout various times of the day. The fragrance concludes with a rich base of ambrox, cashmeran, and cedar, delivering a musky, woody finish.
The perfume is elegantly housed in Chloé’s signature pleated bottle, adorned with a new black and ecru label and a deep garnet ribbon to mirror the rose-based notes of the fragrance. Available in 30 ml, 50 ml, 100 ml, and 150 ml refillable bottles, refills are sold separately, emphasizing the brand’s commitment to sustainability.
As part of its innovation, Chloé introduces a vegan, refillable fragrance featuring notes of raspberry, rose, and wood to meet the rising consumer demand for eco-friendly and cruelty-free beauty products.
In other news, Ariana Grande has launched her latest multi-fragrance collection, Lovenotes, with individual releases tailored to various global markets.
A recent Special Report from International Flavors & Fragrances highlights that consumers are seeking more than just pleasant scents; they desire premium offerings that prioritize quality. This shift toward premiumization is evident across diverse demographics and product categories.
Data from Innova Market Insights indicates that, among fine fragrance launches from April of last year to March of this year, 13% were labeled as vegan, while 16% fell under the Ethical Animal/Fish & Bird category. Furthermore, 54% of these fragrances were designed specifically for women. In this evolving landscape, Chloé introduces a vegan, refillable fragrance featuring notes of raspberry, rose, and wood, positioning itself as a frontrunner in the quest for sustainable luxury.
