COSRX KCON LA 2025: A K-Beauty Extravaganza in Los Angeles

Award-winning K-Beauty brand COSRX captivated fans during KCON LA 2025, transforming its booth into one of the festival’s most exciting destinations. Fans from across the country flocked to explore skincare innovations, interact with K-Pop stars, and experience immersive brand moments throughout the three-day event. The excitement surrounding COSRX KCON LA 2025 was amplified by social media, creating buzz among beauty enthusiasts eager to try viral products.

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A Booth Worth Every Moment

COSRX designed a booth that instantly became a hotspot at KCON LA 2025, with long lines forming from morning until night. Attendees eagerly queued to receive full-size favorites, including the Advanced Snail 92 All In One Cream and Advanced Snail 96 Mucin Power Essence. Moreover, limited-edition giveaways like the Advanced Snail Mucin Glass Glow Hydrogel Mask delighted visitors. The newly launched Peptide-132 Ultra Perfect Hair Bonding Trio, including Shampoo, Treatment, and Oil Serum, also drew significant attention.

The COSRX team actively engaged fans, answering questions, offering product tips, and creating a lively, interactive experience. Consequently, attendees felt personally connected to the brand, enhancing COSRX’s reputation as a leader in K-Beauty innovation.

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When K-Beauty Meets K-Pop

The excitement peaked as CRAVITY, a popular nine-member K-Pop group, visited the COSRX booth during KCON LA 2025. Fans captured photos, received signed albums, and discovered new products directly from the artists. The collaboration emphasized COSRX’s connection to both beauty and culture.

Additionally, COSRX extended the celebration on the KCON main stage, gifting Peptide-132 Shampoo and Treatment sets to audience members. Star shoutouts from Lee Yong Ji, Meovv, JO1, and P1Harmony further amplified the brand’s visibility. Consequently, COSRX became one of the most talked-about and shared brands on social media during the festival.

Strengthening the COSRX Community

The COSRX booth highlighted the brand’s inclusive appeal, drawing beauty lovers of all ages and backgrounds. Many attendees shared their loyalty to the Advanced Snail Essence and other favorites, emphasizing the brand’s lasting impact. The event reinforced the connection between K-Beauty, fan culture, and community engagement.

A COSRX spokesperson said, “KCON LA 2025 celebrated beauty, culture, and community, showcasing our Peptide-132 Haircare line and the incredible enthusiasm of CRAVITY fans.” Building on this momentum, COSRX plans more immersive U.S. events to connect directly with fans.

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