EntreReality, a digital human startup based in South Korea, has officially launched Twinit AI Makeup, marking its entry into the global beauty tech market. With state-of-the-art technology that merges AI and 3D vision, Twinit is set to transform the beauty experience for users across the globe.
Twinit, developed by EntreReality, uses Vision AI to analyze individual skin characteristics, offering a comprehensive solution aimed at enhancing cosmetic sales for beauty brands. By examining factors like skin tone, shape, and aging, the technology provides an advanced 3D vision capability. Twinit’s unique offering has led to partnerships with leading beauty brands, including South Korea’s largest cosmetics company, Amorepacific. Additionally, the solution is already operational in major retail venues, such as Incheon International Airport and Hyundai Department Store, where standalone devices deliver cutting-edge skin analysis services to consumers.
Discover Beauty through Digital Human Technology: ‘Twinit’ Enters Global Beauty Tech Market with AI Makeup Innovation. This 360-degree AI Skin Analysis, powered by Twinit’s advanced data capabilities, recently won the prestigious CES 2024 Innovation Award. Following the successful beta launch of its AI makeup service in South Korea, Twinit quickly formed partnerships with over 200 domestic and international beauty brands within just one month, signaling its impressive growth trajectory. With the global beauty tech market estimated at $200 billion and an annual growth rate of 20%, EntreReality is expanding its U.S. presence by setting up a subsidiary and bringing on McKinsey alumni as strategic leaders.
The company’s innovative contributions were also showcased at major global events such as CES 2024 in Las Vegas and ‘The Oulim’ exhibition at London’s famous Saatchi Gallery. There, Twinit demonstrated its cutting-edge 3D face scanning technology, which is being used to develop anti-aging solutions in collaboration with global beauty brands and clinical research institutions. These efforts are solidifying Twinit’s reputation as a rising leader in the beauty tech space.
Discover Beauty through Digital Human Technology: ‘Twinit’ Enters Global Beauty Tech Market with AI Makeup Innovation. Dongyun Lee, CEO and Product Owner of Twinit, shared his aspirations for the brand’s future: “The diverse skin characteristics of individuals in the U.S. present an excellent opportunity for our AI skincare solutions to deliver outstanding results. By combining our expertise in digital human technology and data, we are creating a revolutionary service model that will shape the future of the global AI beauty tech market.”
