Dolce & Gabbana has unveiled its latest fragrance, Devotion For Men Eau de Parfum, with a captivating new ad campaign set to launch on January 26, 2025. The campaign features renowned TV presenter Maya Jama and Italian actor Michele Morrone, capturing a dramatic encounter through the lively streets of Palermo, Italy. Directed by acclaimed filmmaker Giuseppe Tornatore, the film shows Jama and Morrone sharing a powerful chemistry, only to be separated by the hustle and bustle of the market. The scene intensifies when a crowd of women surrounds Morrone, all dressed in floral dresses and black head coverings, mirroring Jama’s look. The women place their hands on Morrone’s face, suggesting they are drawn to the irresistible scent of Devotion For Men.
Dolce & Gabbana Reveals New Campaign Featuring Maya Jama and Michele Morrone, showcasing their powerful on-screen presence and highlighting the brand’s commitment to sophisticated elegance. The fragrance itself, curated by perfumer Olivier Cresp, is inspired by cherished memories of Cresp’s visits to the Mediterranean, offering an enticing blend of coffee, Italian lemon, and patchouli. These notes come together to create a scent that celebrates life and devotion, making it an evocative fragrance for men.
The Devotion For Men fragrance will be available in two sizes—50ml and 100ml—with prices starting from £83. In 2023, Michele Morrone also featured in the Devotion For Women ad alongside American musician Katy Perry, further solidifying the brand’s connection to high-profile collaborations. Dolce & Gabbana Reveals New Campaign Featuring Maya Jama and Michele Morrone as part of its ongoing commitment to luxury and elegance in the world of fragrance.
Maya Jama, who plays a central role in the campaign, stunned in a chic floral form-fitting dress that highlighted her jaw-dropping figure. The 30-year-old presenter shared the exciting news on her Instagram, expressing her joy at featuring in the ad. She captioned the clip: “Always dreamt of being in a perfume advert,” referring to the new Devotion For Men Eau de Parfum. She teased her followers, saying, “Keep an eye out for the full TV ad,” hinting at more to come.
The fragrance will be available for purchase at Dolce & Gabbana stores, Harrods, and The Perfume Shop, making it accessible to luxury fragrance enthusiasts worldwide.
