Drake First Fragrance Release: A Bold Move into Luxury Perfume

Drake’s first fragrance release marks an exciting milestone for his high-end brand, Better World Fragrance House. With bold sophistication, the Drake First Fragrance Release introduces Summer Mink, an amber woody composition crafted with senior perfumer Michael Carby of Givaudan.

Introducing Summer Mink: Drake’s Breakthrough Scent

The Drake First Fragrance Release brings Summer Mink, a scent that captures the spirit of indulgence and unexpected luxury. Inspired by the beauty of contradictions, Summer Mink fuses warm creamy base notes with cool spices and sparkling citruses.

Top notes include Italian citrus, clary sage, and petitgrain, while heart notes feature jasmine sambac and rose oil spices. Base notes are rich with vetiver, ambrofix, and musk, creating a multilayered olfactory experience that defies seasonality and gender norms.

Collaboration and Innovation Behind the Launch

Better World Fragrance House worked closely with beauty manufacturer Parlux to bring this groundbreaking fragrance to life. According to Lori Singer, President of Parlux, this project highlights a shared passion for innovation, quality, and design.

Singer emphasized that Summer Mink’s striking globe-shaped bottle and rich scent deliver a standout experience for consumers seeking something truly unique. Furthermore, the bottle’s midnight blue color represents the brand’s signature style and commitment to luxury.

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Where to Find Summer Mink

Summer Mink officially debuts on Ulta Beauty’s website on May 11, followed by a nationwide launch across 1,400 stores on May 12. It costs US$148 for a 3.4oz bottle and is also available directly on Better World Fragrance House’s website.

This strategic launch with Ulta Beauty aims to bring Drake’s vision to a broader audience through a premier retail destination. Better World Fragrance House continues expanding its scent offerings, building a new legacy in the fragrance industry.

The Future of Better World Fragrance House

The Drake First Fragrance Release sets a high standard for future innovations from Better World Fragrance House. Fueled by creativity and cultural inspiration, Drake’s luxury brand is reshaping the fragrance landscape with bold, globally inspired creations.

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