This innovative line merges skin science with the healing and mood-enhancing properties of aromatherapy, catering to consumers with on-the-go lifestyles. DSM-Firmenich‘s AromActive capitalizes on the sustainable self-care trend through aromatherapy.
With 56.9 billion views on TikTok focusing on self-care routines, the importance of personal well-being is more pronounced than ever. Recent studies reveal that 34% of consumers choose natural and organic skincare products when they are available, highlighting a significant shift in consumer preferences.
“We are constantly seeking new ways to integrate beauty and health into daily life. This line brings together our expertise in natural skincare formulations with fragrance innovation, addressing the evolving needs of consumers today,” says Meriem Saber, head of Sustainability Beauty & Care at dsm-firmenich.
Emotional Rituals for Personal Well-Being
The AromActive line features two well-being rituals—Sunrise and Sunset—designed to create “me moments” for users. Each ritual incorporates a selection of “high-performance” ingredients that provide anti-pollution, antioxidant, restorative, strengthening, and cellular-boosting benefits. DSM-Firmenich’s AromActive capitalizes on the sustainable self-care trend through aromatherapy by utilizing various emotiwave blends, a technology based on natural ingredients that allows the creation of fragrances to evoke specific emotions. These blends are designed to energize or relax users, depending on the time of day, and have been shown to have a measurable impact on emotions, enabling brands to promote specific feelings associated with their products.
The AromActive line integrates clinically proven natural or organic bioactives with fragrances derived from 100% natural origins. More than 95% of the ingredients in these products are of natural origin and certified by COSMOS, and they contain over 50% essential oil blends. The growing popularity of essential oils is attributed to consumers recognizing their “therapeutic and mood-boosting qualities.”
The COVID-19 pandemic has further amplified the appreciation for scents and fragrances, as individuals seek sensory experiences that offer comfort and relaxation. Through the AromActive line, DSM-Firmenich‘s AromActive capitalizes on the sustainable self-care trend through aromatherapy, ultimately fostering a deeper connection between self-care and well-being.
