Fragrance has long been a powerful trigger for emotions and memories, and DUFT&DOFT has harnessed this connection to elevate skincare into an experience. Founded by General Brands Co., Ltd. in 2013, DUFT&DOFT is rapidly gaining recognition as a trailblazer in the “perfume beauty” sector, where fragrance meets skincare in a seamless and indulgent way.
The Birth of Perfume-Infused Skincare
The vision behind DUFT&DOFT came from CEO Jae-hong Park, who sought to combine his background in fashion with his love for scent. Having seen how fragrance could elevate the fashion world, Park wanted to create a brand that transformed everyday skincare into a luxurious experience. His global exposure to trends and innovations inspired the development of DUFT&DOFT, bringing a fresh perspective to Korea’s beauty industry by incorporating perfume into skincare products.
DUFT&DOFT is Revolutionizing Skincare with Its Iconic Fragrances, blending fragrance with high-quality skincare formulas. The brand’s signature products began with a line of perfume-infused hand creams, designed with layers of top, middle, and base fragrance notes, which offered the sophistication of a fine perfume along with effective skincare. This unique approach quickly established DUFT&DOFT as a leading name in the Korean cosmetics market.
Expanding Product Lines with Signature Scents
Building on its early success, DUFT&DOFT expanded its product range to over 100 items, including offerings in Perfume Care, Skincare, and Home Spa Care. Each product is infused with one of the brand’s signature scents, developed through collaborations with fragrance experts and exhaustive testing. DUFT&DOFT’s fragrances, such as the beloved Sophy Soapy and Pink Breeze, have become household names thanks to their long-lasting and refined profiles.
DUFT&DOFT is Revolutionizing Skincare with Its Iconic Fragrances by continuing to create products that stand out in the crowded skincare market. The brand’s signature scents have won prestigious awards, including multiple honors at Korea’s OLIVE YOUNG awards and recognition at the 2023 Seoul Awards. Their commitment to quality is reflected not only in the product’s effectiveness but also in their adherence to vegan certifications and global safety standards.
Innovation Meets Quality
Alongside its staple products, DUFT&DOFT has expanded into advanced skincare with its Salmon VGENE line, which incorporates cutting-edge protein ingredients like PDRN for rejuvenation. The brand is also embracing the clean beauty movement, ensuring that its products are free from harmful ingredients and meeting strict vegan certifications.
The success of DUFT&DOFT in Korea has also paved the way for its expansion into international markets, with plans for continued growth. With its unique combination of fragrance and skincare, DUFT&DOFT is Revolutionizing Skincare with Its Iconic Fragrances, offering consumers a new way to indulge in self-care while experiencing the transformative power of scent.
Moreover, the brand’s success has led to the creation of NOLIE, a sister brand focused on inner-care and wellness. NOLIE offers a range of products such as feminine cleansers, waxing scrubs, and calming patches, further diversifying DUFT&DOFT’s portfolio and solidifying its reputation as an innovator in the beauty and wellness space.
As DUFT&DOFT continues to expand globally, its commitment to quality, fragrance, and innovation remains at the heart of its mission to elevate skincare into an experience that’s as luxurious as it is effective.
