e.l.f. Beauty Partners with Astronaut Amanda Nguyen for ‘Women’s Empowerment’ Campaign

e.l.f. Beauty has teamed up with astronaut and activist Amanda Nguyen for an inspiring new campaign focused on women’s empowerment. The collaboration highlights both e.l.f. Beauty’s commitment to democratizing access to beauty and beyond, and Nguyen’s vision of creating positive societal change.

e.l.f. Beauty Partners with Astronaut Amanda Nguyen for ‘Women’s Empowerment’ Campaign as part of an effort to inspire women to “dream beyond boundaries.” Nguyen, who is also the founder and CEO of the civil rights organization RISE, is best known for her work drafting the Sexual Assault Survivors Rights Act, which passed unanimously in the United States Congress.

“Amanda is changing the world with fearless disruption, doing the hard work that drives progress – with a capital P – to change the conversation for generations about what women and girls can accomplish,” said Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty. “I speak for myself and e.l.f. in saying we are incredibly proud to partner with Amanda to prioritize positivity, inclusivity, and accessibility – and foster it with our collective community. We are force multiplying to make the world a brighter place for every eye, lip, and face.”

e.l.f. Beauty Partners with Astronaut Amanda Nguyen for ‘Women’s Empowerment’ Campaign launches alongside a new episode in the brand’s film series Show Your(s)e.l.f., where Nguyen shares her powerful journey as a changemaker. In the episode, she reflects on her work advocating for survivors’ rights and her aspirations as an astronaut.

“I am thrilled to partner with e.l.f. to elevate what is possible for women and girls everywhere,” Nguyen said. “Together, we are ensuring that the next generation knows no limits. When I fight for survivors’ rights or reach for the stars as an astronaut, I am reminded that no dream is too big. We must always believe in the power of possibility and the importance of bringing others along on the journey.”

The partnership with Nguyen is just one example of e.l.f. Beauty’s broader initiatives to champion women’s empowerment. Past episodes of the Show Your(s)e.l.f. series have featured individuals who break societal barriers, including singer-songwriter Viktoria Modesta, swimmer Anastasia Pagonis, and actor/model Chella Man.

e.l.f. Beauty Partners with Astronaut Amanda Nguyen for ‘Women’s Empowerment’ Campaign comes at a time when e.l.f. Beauty continues its commitment to supporting underrepresented women’s sports. The brand has also become the first beauty sponsor of the largest U.S. high school girls’ wrestling competition, further underscoring its ongoing dedication to empowering women in all fields.

Through this partnership and campaign, e.l.f. Beauty continues to inspire and push the boundaries of what women can achieve, both in beauty and in life.