Eos Blue Moon Collaboration Delivers Summer Citrus in Limited-Edition Lip Balm

Eos has joined forces with Blue Moon to launch a lip balm inspired by summer and refreshing Valencia orange flavors. This Eos Blue Moon Collaboration marks a unique partnership between a beauty brand and a beer company—blending skincare with iconic beverage elements.

A Refreshing Take on Summer Beauty

The limited-edition product, named the Valencia Orange Lip Balm, delivers zesty freshness with an adult twist. Crafted for consumers aged 21 and older, the balm reflects the signature garnish that defines every pour of Blue Moon.

With shea butter, coconut oil, and beeswax, the balm hydrates lips while offering the scent of summer citrus. Moreover, the Eos Blue Moon Collaboration brings new energy to both brands by fusing innovation, flavor, and sensory delight.

A Partnership That Surprises and Delights

Courtney Benedict from Molson Coors emphasized that the orange garnish is essential to Blue Moon’s identity, not just a decoration. Through this collaboration, fans can now enjoy that essence anytime—no beer required.

Eos’ Soyoung Kang echoed that sentiment, celebrating the bold flavors and unexpected partnerships that define the brand’s creative approach. This is Eos’ first foray into food and beverage collaborations, with Blue Moon also entering beauty for the first time.

Lip Balm Innovation Inspired by Flavor and Ritual

The Valencia Orange Lip Balm arrives in Eos’ signature spherical shape and promises long-lasting moisture with a smooth, colorless finish. Intended for those who appreciate beauty and beverage culture, it symbolizes the ritual of summer indulgence.

Since 1995, Blue Moon’s citrus ritual has defined its aesthetic. This lip balm now transforms that ritual into a beauty experience for the lips. Even without a pint in hand, fans can carry the refreshing flavor in their pocket.

Summer Rollout and Sampling Events

To celebrate, the brands plan summer sampling events in cities like New York, Atlanta, and Nashville. These fan experiences will allow consumers to engage with the product in festive, real-world settings.

Eos hopes this will encourage new creative partnerships in the future, depending on how well this launch performs. Today, Eos continues to grow beyond lip care, expanding its influence in body care and skincare innovations.

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