**Intro: Consumers are looking for credible, science-backed products more than ever, and there is a big opportunity to highlight innovation
Curive Healthcare has launched its first direct-to-consumer brand, Plum, which has introduced the Plum Serum, designed to address the often-overlooked issue of vaginal health.
This serum is specifically formulated to alleviate vaginal dryness caused by various life events or treatments, such as postpartum recovery, menopause, or chemotherapy. Plum offers a hormone-free solution aimed at helping women maintain a sense of health and vitality throughout all stages of life, even during times of hormonal imbalance.
“Feminine Care Brand Plum Introduces New Serum for Vaginal Dryness,” says Matthew Line, chief marketing officer of Curive Healthcare. “We developed Plum because we saw a demand in the women’s health sector that is untapped and unmet.”
With consumers increasingly seeking credible, science-backed products, there is significant potential for innovation in this space. The brand’s mission is to provide hormone-free relief for common vaginal issues, and Plum aims to advance women’s health by addressing unmet needs, with plans to launch additional products over the next two years.
The ingredients in the vaginal dryness serum include peptides, hyaluronic acid, prebiotics and probiotics, as well as omega 3, 7, and 9, lactic acid, glycogen, and plum oil. The serum is available exclusively on the brand’s website for $72 per 30 ml bottle.
Overall, Feminine Care Brand Plum Introduces New Serum for Vaginal Dryness represents a significant step in addressing women’s health concerns.
