GK Hair introduces a new hair dye range designed for complete gray coverage.

This line is formulated to deliver “deep, lasting color while maintaining the health of the hair.”

The products are infused with Juvexin, a keratin protein blend, and ceramides that nourish and protect the hair throughout the coloring process. According to the brand, this ensures that hair remains “smooth, shiny, and vibrant.” GK Hair introduces a new hair dye range designed for complete gray coverage, making it ideal for those looking to achieve a flawless look.

“GK Hair’s color range is exceptional, especially for clients seeking vibrant, long-lasting results with complete gray coverage,” says hair care expert Thalia Karina. “The integration of Juvexin V2 in their formula ensures that the hair remains healthy and strong, even after coloring. It’s a game-changer for achieving beautiful and quality results.”

Growing Audience

GK Hair offers a shade for “every style,” catering to those who wish to cover grays or enhance their natural color. The formula is designed to meet the needs of every hair type, from fine to coarse, and claims to provide coverage for “even the most resistant grays” for a uniform, natural-looking color that lasts.

According to the Congressional Budget Office, the 65-and-older age group is growing faster than younger populations, indicating an increasing need for effective hair color solutions. GK Hair has a presence in over 80 countries, ensuring it meets the “diverse needs” of its global clientele, appealing to both professionals and at-home users alike. GK Hair introduces a new hair dye range designed for complete gray coverage, further solidifying its commitment to quality.

Courtesy of GK Hair

Hair Innovations

In recent hair care advancements, beauty appointment booking platform Fresha secured a US$31 million venture debt facility from JP Morgan to accelerate its expansion into AI-powered robotics in the beauty and wellness marketplace. Additionally, Dyson launched its “first-ever” Chitosan wet hair styling products and introduced the Airwrap ID, its first connected beauty device utilizing Bluetooth technology.