GreenCore Launches Tree-Free Pads to Revolutionize Feminine Hygiene

The shift toward sustainability is driving innovation. With that in mind, GreenCore Launches Tree-Free Pads to serve modern consumer needs.

These pads offer an eco-conscious solution for private label brands seeking sustainable, high-quality feminine hygiene alternatives across European markets.

Meeting Growing Eco-Demand in Feminine Care

Millennials and Gen Z demand transparency, eco-friendliness, and performance. GreenCore’s new launch addresses all three consumer expectations effectively.

GreenCore Launches Tree-Free Pads with high-performance capabilities, certified by SGS for absorbency, leak protection, and dryness after use.

Their “Lite” version holds 55.5 g of liquid, shows minimal wetness, and scores 90 out of 100 on SGS tests.

Moreover, the product includes customizable packaging to support retailer branding while maintaining strong environmental messaging and functionality.

Private Label Growth Drives GreenCore Strategy

Private label feminine hygiene brands now dominate 62% of market volume in Germany, France, and the UK. This trend keeps rising.

Therefore, GreenCore enters this space with a sustainable, tree-free product carrying the TreeFree Passport badge for trusted sourcing.

Additionally, GreenCore includes the Eco Score App so shoppers can evaluate the product’s environmental impact quickly and transparently.

This strategic launch positions GreenCore as a top choice for retailers focused on both innovation and environmental responsibility.

Menstrual Product Innovation Continues Expanding

Product innovation in menstrual care continues growing. Joanna Pepper-Koskimo from eBrands highlights new options like menstrual discs over traditional suction cups.

Discs offer more comfort by sitting at the base of the cervix and not relying on uncomfortable suction, unlike menstrual cups.

However, stigma around menstruation still exists. Studies show girls often hide their pads on the way to the bathroom.

Brands like U by Kotex now challenge that mindset with jeans featuring transparent pockets to proudly display menstrual products.

Changing Perception and Prioritizing Performance

By offering products that combine sustainability with trusted performance, GreenCore helps eliminate the stigma and increase accessibility for all consumers.

As GreenCore Launches Tree-Free Pads, they redefine standards for private label brands while promoting openness and eco-awareness in menstrual care.

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