Groa Beauty for GenZ: The Future of Lash and Brow Care

UKLASH, the UK’s number one lash and brow serum brand, is introducing a fresh sub-brand crafted for today’s younger audience. The launch of Groa Beauty for GenZ reflects the shift toward affordable, effective, and science-backed beauty products designed for new generations.

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A Brand Rooted in Innovation and Confidence

Nima Pourian, founder of UKLASH, envisioned groa as a brand tailored specifically for Gen Z and Gen Alpha consumers worldwide. The serums combine two decades of lash growth expertise with accessible, dermatologically tested, and EU and FDA-approved formulations.

Why Groa Beauty for GenZ Stands Out

The initial lineup includes lash and brow enhancing serums that show results in six weeks, based on independent consumer studies. Groa Beauty for GenZ highlights affordability at $20 while ensuring safety with prostaglandin-free, peptide-powered, and naturally sourced formulas.

Key Features of Groa Serums

• 99% naturally derived ingredients
• Enriched with pea peptide, green tea, hyaluronic acid, and cica
• Dermatologically and ophthalmologically tested for safe everyday use
• Formulated to strengthen, condition, and promote visible lash and brow growth

Meeting the Next Generation’s Beauty Needs

Pourian believes beauty must stay accessible while being aspirational, giving Gen Z and Gen Alpha effective products they can trust completely. By aligning with evolving trends, groa empowers young consumers to embrace their individuality with safe, effective, and affordable solutions.

Global Expansion and Future Growth

Groa is available in the U.S. and UK via http://groabeauty.com and will expand across 570+ retail stores in Europe. Future innovations will target the evolving lifestyles of Gen Z and Gen Alpha, strengthening the brand’s leadership in lash and brow care.

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