Hanyul Brings Korean Beauty Heritage to Sephora U.S. Launch

Hanyul, a beloved Korean skincare brand, expands its global presence with a major milestone — the Sephora U.S. debut.

Founded by Amorepacific, Hanyul has long stood out for blending time-honored Korean remedies with modern skincare science. This exciting expansion introduces Hanyul’s holistic beauty philosophy to American consumers eager for innovative skincare.

Rooted in Tradition, Driven by Innovation

The brand sources iconic ingredients like Yuja, Artemisia, and Red Rice from Korean farms throughout all four seasons. These natural elements are scientifically enhanced to create powerful skincare formulas.

From brightening to hydration and soothing care, Hanyul’s collections aim to address various skin concerns effectively. Each formula offers a sensorial experience while delivering visible improvements to the skin.

Hanyul Launches at Sephora Nationwide

Hanyul launches at Sephora on May 16, 2025, bringing its iconic Korean formulations to over 300 stores across the U.S. and online.

This exclusive collaboration gives American consumers access to Hanyul’s transformative skincare for the first time. Hanyul’s curated product lineup highlights its best-selling Yuja Brightening line, soothing Artemisia range, and deeply hydrating Red Rice collection.

Hanyul launches at Sephora with full-sized products and Sephora-exclusive mini versions launching in July. These include the award-winning Yuja Sleeping Mask, known for its Vitamin C-rich formula.

Holistic Skincare Powered by Nature

The Artemisia collection uses spring-harvested Mugwort leaves, praised for calming sensitive, irritated skin. This soothing line includes the popular Artemisia Soothing Gel Cream and Toner Pads.

Meanwhile, the Red Rice range harnesses the power of fermented Korean rice, delivering intense moisture. The Red Rice Hydrating Serum and Cream feature high-quality rice fermented over 360 hours for maximum effect.

A New Chapter for Hanyul’s Global Journey

This expansion signifies Hanyul’s commitment to sharing Korean beauty philosophy with a wider audience. Hanyul brings consumers balance, wellness, and skincare rooted in generational knowledge.

Hanyul launches at Sephora to meet growing demand for authentic K-beauty solutions in the U.S. Sephora’s vast retail network provides an ideal platform for Hanyul’s U.S. growth throughout 2025.

Experience Korean Skincare Like Never Before

Shoppers can discover Hanyul’s range at Sephora stores or preview the collection online starting May 9. The launch offers a hands-on experience with Korean skincare traditions refined through modern science.

Explore the Yuja Toner Pads with their innovative crescent shape or try the Artemisia Toner Pads available exclusively online. Each product reflects Hanyul’s dedication to quality and performance.

Ready to try Korea’s most trusted herbal skincare?

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