Haus Labs by Lady Gaga, the innovative, science-based, clean makeup brand, will make its nationwide debut across Sephora at Kohl’s stores and online at http://kohls.com starting August 26. A wide selection of Haus Labs products, including best-sellers, award-winners, and viral favorites, will be available for Kohl’s customers to explore. This includes all 51 shades of the Haus Labs Triclone Skin Tech Foundation and 31 shades of the Haus Labs Triclone Skin Tech Hydrating + Depuffing Concealer, marking a significant milestone in the exclusive partnership between Haus Labs by Lady Gaga and Sephora.
The launch will introduce 132 SKUs across eight product categories, such as complexion, cheek, lip, and eye makeup, with prices ranging from $16 to $49 USD for minis and full-sized products. Haus Labs by Lady Gaga Set to Launch at Sephora in Kohl’s will make it easier for American consumers to access these high-tech, clean, cruelty-free, and vegan beauty products.
“We are thrilled to continue expanding the brand’s momentum by introducing Haus Labs by Lady Gaga to new customers through Sephora at Kohl’s,” said Ben Jones, CEO of Haus Labs. “The demand has been incredible, and we’re excited to launch this August, two years after our initial debut at Sephora, in partnership with our trusted retail partners, at just the right time and place.”
Since its initial launch in June 2022, Haus Labs by Lady Gaga has grown significantly, expanding globally through strategic partnerships with Sephora. The brand debuted in 25 Sephora stores across the U.S. and Canada before expanding to all North American Sephora locations in September 2022 with the release of the Haus Labs by Lady Gaga Triclone Skin Tech Foundation. In June 2023, the brand extended its reach to Sephora in the U.K., and a wider European expansion is planned for March 2024.
“We are excited to witness the continued growth of Haus Labs by Lady Gaga Set to Launch at Sephora in Kohl’s,” said Alison Hahn, SVP of Makeup & Fragrance Merchandising at Sephora. “The brand has resonated deeply with our clients since its 2022 launch, and this expansion reflects their commitment to delivering innovative, high-performance makeup. We’re eager to bring even more cutting-edge beauty products to shoppers at Kohl’s.” Among the products available to Sephora at Kohl’s customers will be the
- Color Fuse Glassy Blush Balm, offered in eight shades, and the
- Color Fuse Blush Powder in six shades, including the popular “Fire Moon.”
- Fans will also have access to all 51 shades of the award-winning Triclone Skin Tech Foundation, 31 shades of the Triclone Skin Tech Hydrating + Depuffing Concealer
- and the Translucent Bio Blurring Loose Setting Powder in its universal shade.
- Additional highlights include select viral shades of the Bio Radiant Gel Powder Highlighter and the PhD Hybrid Lip Oil.
The expansion of Haus Labs by Lady Gaga Set to Launch at Sephora in Kohl’s brings cutting-edge, clean beauty products to an even broader audience across the U.S. as the brand continues to redefine the boundaries of artistry and sustainability in the cosmetics world.
