IBG Brand Incubator Introduces Curly Hair Care Line in France

IBG Lab, the brand incubator of Innovative Beauty Group (IBG), has launched Curls Matter, a transformative hair care line dedicated to celebrating and enhancing curly hair. Designed for all curl types, from loose waves to tight coils, Curls Matter is set to redefine the hair care market with tailored, high-performance solutions.

IBG Brand Incubator Introduces Curly Hair Care Line in France, offering a three-step system—Wash, Treat, and Define—crafted to meet the unique needs of curly-haired individuals. The line is built on inclusivity and individuality, with products that nourish and protect curls, promoting hair health and vitality.

With a commitment to sustainability, Curls Matter uses packaging made with at least 30% recycled plastics and is designed for recyclability, reducing environmental impact. Debut products include shampoos, hair masks, and styling essentials like curl sprays and creams, specifically formulated for various curl patterns and hair concerns.

The product line is available at 150 Monoprix stores across France, ensuring curly-haired consumers have easy access. All products are vegan, free from silicones and mineral oils, and contain a minimum of 90% natural ingredients, providing gentle yet effective care for curly hair.

IBG Brand Incubator Introduces Curly Hair Care Line in France, offering a fresh, inclusive approach to curly hair care. Xavier Leclerc de Hauteclocque, CEO of Innovative Beauty Group, explained, “Our mission at IBG has always been to develop products that inspire confidence and empower individuals to embrace their unique beauty. Curls Matter was born out of a deep understanding of both the challenges and the joys of curly hair. We’re thrilled to introduce solutions that not only enhance curls but also celebrate the natural beauty of diversity.”