IBG Launches Curly Haircare: A Revolutionary Solution for Curly Hair

Introducing IBG Launches Curly Haircare: Curls Matter

IBG Launches Curly Haircare with Curls Matter, a transformative hair care line designed to enhance and celebrate curly hair. The line caters to all curl types, from loose waves to tight coils, offering tailored, high-performance products. Curls Matter aims to redefine the curly hair care market with solutions that meet the unique needs of curly-haired individuals.

A Three-Step System for Healthy Curls

It launches with a comprehensive three-step system: Wash, Treat, and Define. Each step works to nourish and protect curly hair. From shampoos and hair masks to styling essentials like curl sprays and creams, these products ensure healthy, vibrant curls. Curls Matter focuses on inclusivity, offering the perfect solution for every curly-haired person.

Sustainability and Performance in One

Curls Matter prioritizes sustainability by using packaging made from at least 30% recycled plastics. The eco-conscious design reduces environmental impact while maintaining high-quality hair care. All products are vegan, free from silicones and mineral oils, and contain at least 90% natural ingredients. This commitment to sustainability ensures curly-haired individuals can feel confident in their hair care choices.

Availability and Accessibility

IBG Launches Curly Haircare in France, offering products in 150 Monoprix stores across the country. Curly-haired consumers can easily access the products they need for healthy, defined curls. Curls Matter caters to various curl patterns and concerns, making it the ultimate curly hair care solution. It enables everyone to embrace their natural beauty.

Celebrating Curly Hair Diversity

Xavier Leclerc de Hauteclocque, CEO of Innovative Beauty Group, explained, “Curls Matter empowers individuals to embrace their unique beauty.” IBG’s mission focuses on developing products that inspire confidence. Curls Matter embodies this goal, helping people celebrate their curls.

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