IFF AI Fragrance Program: Revolutionizing the Future of Scent Creation

IFF (International Flavors & Fragrances) is making waves in the fragrance industry with the launch of the IFF AI Fragrance Program. This program combines artificial intelligence (AI) with advanced sensory and technical expertise to enhance fragrance creation. By leveraging AI, IFF aims to deliver a more customized and high-performing fragrance experience, addressing the growing demand for innovation in personal care and home care products.

Enhancing Scent Performance with AI

The IFF AI Fragrance Program is part of IFF’s broader Science of Performance initiative. This program is designed to refine scent creation by focusing on three key areas: fragrance engineering, sustainable delivery systems, and additive materials. Each area uses AI and measured data to optimize fragrance intensity and longevity.

Valery Claude, senior VP of innovation for IFF Scent, states, “The platform delivers highly customized solutions globally, using AI and scientific enablers to improve scent performance.” This approach helps perfumers meet diverse customer needs and expectations more effectively.

Key Features of the IFF AI Fragrance Program

IFF’s program is built on three core scientific tracks that aim to improve the overall fragrance experience:

1. Fragrance Engineering: Utilizing decades of data and AI tools, IFF unlocks insights to transform scent design models.
2. Sustainable Fragrance Delivery Systems: Exploring new technologies like fragrance encapsulation that promote sustainability while enhancing fragrance performance.
3. Additive Materials: Incorporating ingredients that improve scent stability and overall performance.

These tracks allow for more precise scent signals and longer-lasting fragrance experiences, catering to consumer preferences. Caroline Rossignol, global marketing director for IFF Scent, explains that scent performance plays a unique role in the consumer’s overall experience with products like shampoos and deodorants.

AI and Innovation in Scent Creation

The IFF AI Fragrance Program also drives innovation through IFF’s Augmented Scent Design program. This program uses AI to augment fragrance development by applying insights derived from consumer feedback. Rossignol highlights, “We are enhancing hygiene and beauty product experiences by combining AI with scent science and creativity.”

To further improve fragrance innovation, IFF has developed an AI-driven app that collects real-time consumer feedback. This app allows for continuous refinement of fragrance formulas, ensuring they meet evolving consumer needs and expectations.

Conclusion: The Future of Fragrance Innovation

The IFF AI Fragrance Program marks a significant leap forward in fragrance technology. By integrating AI into fragrance development, IFF is setting a new standard for performance and customization in the industry.

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