At the in-cosmetics Global event from April 16-18, 2024, in Paris, Imerys, a leading supplier of mineral-based specialty solutions, showcased a range of natural ingredient-based products, including calcium carbonate, diatomaceous earth, kaolin, mica, perlite, and talc. Imerys aims to leverage the growing trend of cosmetics made from natural resources.
Among the innovative solutions presented was ImerCare 400D, a new mattifying agent for lipsticks. Imerys introduces ImerCare 400D as a mattifying agent for lipsticks, offering a natural alternative to synthetic silica. This ingredient, initially launched as an absorption agent, now demonstrates exceptional absorption qualities, providing lipsticks with a natural mattifying effect, excellent sensorial properties, and thermal stability. ImerCare 400D is based on microporous diatomaceous earth and is Cosmos approved.
Imerys introduces ImerCare 400D as a mattifying agent for lipsticks, enhancing the formulation of natural, sustainable cosmetics. This innovation earned the Imerys ImerCare team the Make-Up Bar Silver Award at the in-cosmetics Global tradeshow.
Alongside this, Imerys also presented other products, including ImerCare SandyScrub, made from natural volcanic rock and designed for industrial hand scrubs, and ImerCare Matte, a Cosmos-approved kaolin solution for a nude matte effect in various cosmetics. Furthermore, ImerCare Blur, another Cosmos-approved product, provides a mattifying and soft-focus effect as a natural alternative to synthetic ingredients like nylon and PMMA.
Imerys introduces ImerCare 400D as a mattifying agent for lipsticks, reinforcing its dedication to sustainable, natural alternatives in cosmetics. With products like ImerCare P-Scrub, an eco-friendly exfoliant derived from volcanic rock, the company continues to innovate and lead in environmentally conscious cosmetic solutions.
