Yêu Cosmetics is making strides in India’s beauty market with personalized makeup formulas designed to “harmoniously” nourish the skin. Founded by the Jharkhand-based sibling duo Simran and Shivam Bagga, Yêu is a premium beauty brand focused on catering to the diverse skin types of Indian consumers.
After two years of extensive research and development, Yêu created its products to address common modern issues like skin oxidation and pigmentation. The brand’s trademarked concept, “TecCos” (short for “technology-backed cosmetics”), emphasizes “science-backed formulas” tailored to individual skin needs. India’s Yêu Cosmetics Introduces “Science-Driven” Skincare-Infused Makeup.
“At its core, Yêu believes that beauty is unique to everyone and that one-size-fits-all products do not cater to the individual needs of consumers. Each product in Yêu’s line, including our lipsticks and blush, is infused with skin care benefits,” explains founder Simran Bagga.
“Our products aren’t just makeup; they’re a celebration of individuality. We’ve crafted each item to empower you, enhance your natural beauty, and inspire confidence in every brushstroke.”
The brand recently launched two products—a blush and a lip duo—both vegan and free from parabens, sulfates, and artificial fragrances. Designed with a “skin-first” approach, these products feature essential oils such as calendula oil and macadamia oil, providing both sun protection and hydration. India’s Yêu Cosmetics Introduces “Science-Driven” Skincare-Infused Makeup.
In a bid to enhance the customer experience, Yêu has integrated an interactive AI virtual assistant named Grace, who offers scientific insights on common makeup challenges.
Within the first six months of its launch, Yêu aims to capture 5-7% of India’s premium cosmetics market, projecting revenues of INR 6–7 crore (approximately US$714,000–833,000) over the next year. As the brand expands its product offerings and enters new markets, it anticipates generating INR 15–20 crore (around US$1.8–2.4 million) in revenue within two years. India’s Yêu Cosmetics Introduces “Science-Driven” Skincare-Infused Makeup
The products are available on the company’s website, with additional launches planned for online platforms.
India Beauty Market Snapshot
In related industry developments, Givaudan and Indian aroma chemicals producer Privi Speciality Chemicals have commenced operations at their new fragrance ingredients facility in Mahad, Maharashtra.
Last month, Symrise announced the start of production for ingredients in its Micro Protection, Actives, and Botanicals business units at its inaugural cosmetic ingredient manufacturing facility in Chennai, Tamil Nadu.
Additionally, Barentz International, a global specialty ingredients provider, acquired Anshul Life Sciences Group in August. This distributor focuses on life sciences, catering to regulated pharmaceuticals, food, nutraceuticals, and personal care markets.
In the same month, home care brand Beco raised US$10 million in its pre-Series B funding round, following a US$3 million Series A round two years prior. Founded five years ago by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco aims to provide consumers with safer and more sustainable choices in home care.
