IPSY Icon Box Launch: Ash K Holm Brings Star Power to August Drop

Celebrity makeup artist Ash K Holm leads IPSY’s latest premium beauty experience, continuing her deep partnership with the subscription brand.

This IPSY Icon Box Launch brings a curated beauty box filled with skincare and makeup products from renowned artist-driven brands.

Ash K Holm Curates August’s Must-Have Beauty Picks

Ash K Holm’s journey with IPSY has come full circle—starting on set, now starring as Chief MUA behind the new launch.

Her August Icon Box features fan-favorite brands like Patrick Ta Beauty, Makeup by Mario, and Elemis, carefully selected for performance.

Each item reflects Holm’s blueprint for elevated beauty—accessible, empowering, and designed to build confidence with every swipe and blend.

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Why This IPSY Icon Box Launch Matters for Beauty Fans

This IPSY Icon Box Launch isn’t just about cosmetics—it reflects growing trust in expert-created brands, especially among Gen Z consumers.

Holm’s dual perspective as a seasoned artist and client advocate shapes this launch with authenticity, artistry, and emotional connection.

Consumers now prioritize advice from professionals like Holm over celebrities, according to IPSY’s Beauty Discovery Report insights.

A Collaboration That Inspires and Empowers

Holm’s message is clear: beauty should be empowering and inclusive, not intimidating or exclusive to pros or red carpet elites.

Kristy Westrup of IPSY reinforces this mission, praising Holm’s ability to blend artistry and everyday beauty into one premium offering.

This partnership shows how artist-led storytelling can help redefine beauty expectations while delivering real value to subscribers.

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