Body and Skin Care
Blending Skincare and Sunless Glow, James Read Launches Gen Z-Friendly Hybrid Tanners
Discover the Skin-Loving Innovation of James Read Hybrid Tanners
James Read has introduced a new era in tanning with his advanced James Read Hybrid Tanners, now launching exclusively at Credo Beauty.
These hybrid products combine skincare excellence with sunless tanning results, giving consumers a luxurious glow without compromising their skin health.
A Game-Changer in Self-Tanning Innovation
James Read Hybrid Tanners entered the U.S. market through Credo Beauty’s 15 stores, offering clean, skin-focused formulas and eco-conscious ingredients.
This new line includes Dusk to Dawn Tan Facial, Sunbright Tan Drops, Hydrating Tan Mist, and Endless Summer Moisturizer.
Each formula blends plant-based DHA with active ingredients like hyaluronic acid, aloe vera, and cacao for a universal skin tone match.
Jessica Trieber, VP at Credo Beauty, emphasized their alignment with brands that prioritize skincare, sustainability, and consumer wellness above all else.
Skincare-First Philosophy Redefines Tanning
James Read, a veteran in the tanning space, aims to elevate tanning through skincare-driven formulas with advanced, vegan-friendly actives and textures.
These new products avoid synthetic colorants by using natural cacao, which suits all complexions and delivers warmth, not artificial pigment.
The star product, Dusk to Dawn Overnight Tan Facial, hydrates and plumps using hyaluronic spheres, plant-based DHA, and gentle botanicals.
Moreover, James Read Hybrid Tanners include actives like Sharohyal Matrix and phytocollagen to hydrate and restore skin barrier health.
Strategic Spa Partnerships and Global Expansion
To introduce the products, James Read partnered with Hotel Chelsea’s spa in New York for an exclusive Self Glow facial treatment.
Read described the results as giving your skin a vacation glow, inspired by the beauty of Capri and radiant Mediterranean warmth.
In the U.K., Self Glow launched last year in top-tier retailers like Space NK, Selfridges, and Liberty, receiving excellent feedback and high demand.
The brand’s next product has already generated 30,000 pre-orders, showing that hybrid tanning is more than a fleeting trend.
Meeting New-Age Beauty Expectations
Consumers now demand tanning products that hydrate, repair, and adapt seamlessly into their daily skincare routines without added fragrance or harsh chemicals.
James Read Hybrid Tanners meet that expectation by being dermatologist-tested, fragrance-free, and free from silicones and alcohols.
Each formulation goes through 15 rigorous tests, ensuring efficacy while catering to sensitive skin types who desire luxury without compromise.
Sustainability at the Core of Every Glow
The Self Glow line uses fermented and biotech ingredients sourced from the UK and Europe, supporting local suppliers and reducing environmental impact.
Biodegradable and reef-safe elements reflect James Read’s mission to create glow-enhancing products without harming the earth’s delicate ecosystems.
His focus on innovation through sustainability marks a future where tanning enhances both your skin and the planet.
Looking Ahead: The Hybrid Future of Tanning
Products like First Light TT Serum and Golden Nights Drops signal the rise of skincare-tanning hybrids that blend seamlessly into daily routines.
Consumers now seek glow and care in one bottle, and James Read Hybrid Tanners deliver exactly that — effortless beauty without complexity.
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