Julia Fox and Martha Stewart Go Barefaced for MAC’s Nude Lipstick Campaign

Martha Stewart and Julia Fox are among the bold A-listers who have stripped down for MAC Cosmetics’ latest campaign, celebrating its new nude lipstick and liner collection.

The ‘I Only Wear M·A·C’ campaign features a series of powerful images of outspoken cultural icons, marking the launch of the makeup brand’s versatile 28-piece Nudes Collection. Aimed at celebrating diversity and individuality, the campaign seeks to challenge the notion that nude makeup is neutral, with striking visuals showcasing celebrities who have “dared to bare their individuality.”

“With ‘I Only Wear M·A·C,’ we wanted to ignite a conversation that extends far beyond beauty,” said Drew Elliott, MAC Cosmetics’ Global Creative Director. “By bringing together a bold line-up of cultural icons who are unafraid to speak their truth, we are proving that MAC Nudes are not just about blending in – they are about standing out and sparking pop-cultural chaos.”

Julia Fox and Martha Stewart Go Barefaced for MAC’s Nude Lipstick Campaign. In the campaign, Julia Fox is captured in an audacious pose riding the New York subway with nothing but a stunning nude lipstick, embracing the campaign’s theme of fearless expression. Meanwhile, lifestyle mogul Martha Stewart is seen in a chic kitchen, applying MAC’s nude lipstick while wearing a silky robe.

NFL star Odell Beckham Jr. also joins the campaign, taking a shower covered in lipstick kiss marks, adding to the campaign’s celebration of freedom and self-expression. British singer-songwriter Beabadoobee and American television personality Tiffany ‘New York’ Pollard also make an appearance, each sporting their favorite shades from the MAC Nudes Collection.

MAC’s new Nudes Collection offers a wide range of nude shades designed to complement every skin tone, including Lip Pencil in OG Spice, Powder Kiss Liquid Lip in six new shades, Lustreglass Lipstick in three new shades, and Macximal Matte and Satin lipsticks in various hues.

The campaign’s bold images embody the “diversity and freedom of expression that defines MAC,” said the Estée Lauder Companies-owned brand. It’s clear that with this collection, MAC continues to stand for individuality, with each celebrity pushing the boundaries of traditional beauty standards.

Julia Fox, known for her bold persona, has previously starred in daring campaigns, including Isamaya Beauty’s BDSM-inspired marketing. This latest collaboration with MAC underscores her status as an icon unafraid to embrace unconventional beauty and challenge the norms.