Expanding K-Beauty in the U.S. Market

Anua is making waves as the popular K-beauty brand partners with Ulta Beauty for a major expansion. This strategic move introduces Anua products both online and in physical stores, giving U.S. consumers greater access to their skincare favorites. Known for its natural ingredients and dermatologically-tested formulas, Anua continues to impress with its effective solutions.

Anua’s Strategic Partnership with Ulta

Anua marks a significant milestone for the K-beauty industry. As the first K-beauty brand to secure direct distribution rights with Ulta Beauty, Anua is set to launch in all 1,500 Ulta stores by February 2025. The initial phase begins with an online launch this month, offering consumers early access to Anua’s top-rated products.

Popular Anua Products Coming to Ulta

Anua will introduce its best-selling Heartleaf and Rice skincare lines at Ulta. These collections cater to various skin concerns, ensuring effective results for diverse customer needs. Shoppers can also expect exciting promotional offers, including a complimentary mini cleansing oil for online purchases and a double cleansing duo for in-store buyers.

Anua’s Growth and Impact

Since entering the U.S. market through Amazon in 2022, Anua has seen impressive growth, achieving over 200% annual sales increases. The brand’s presence on eBay Japan has further expanded its global reach. By partnering with Ulta, Anua strengthens its position in the booming K-beauty market.

The Future of Anua at Ulta

Anua set to reach stores nationwide in 2025, K-beauty fans can now explore the brand’s innovative skincare solutions more easily. Don’t miss the chance to try their trusted Heartleaf and Rice lines for radiant, healthy skin.

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