Kao Global Innovation Expansion Highlights Skincare Innovation Across Core Brands

Kao Corporation leads the beauty tech frontier with a series of product launches designed to support its Kao Global Innovation Expansion strategy.
The company introduced new innovations under Sensai, Kanebo, and Curél—each brand targeting evolving skin care demands in global and regional markets.
These cutting-edge releases address unique consumer concerns, from sensitive skin relief to firming anti-aging formulas and moisture-locking cream duos.
Together, these launches illustrate Kao’s commitment to innovation and its long-term vision for growth across Asia, Europe, and beyond.

Curél Uses Carbonated Foam to Transform Sensitive Skincare

Curél’s latest line tackles dryness with a carbonated foam formula infused with Ceramide Care Technology for deep skin hydration and protection.
This innovative delivery system allows moisture to penetrate the stratum corneum, easing skin dullness caused by dryness and environmental factors.
The foam serum blends ceramide ingredients with eucalyptus extract and dipotassium glycyrrhizate to improve texture and prevent roughness gently.
Meanwhile, the gel cleanser removes dullness-causing impurities using a proprietary formula tailored to sensitive and dry skin types.

These products will debut in Japan in July 2025 and expand across Europe and Asia under the Kao Global Innovation Expansion initiative.
This global rollout responds to increased consumer demand for effective, gentle skincare solutions that balance performance with comfort.

Sensai’s Sculpting Cream Targets Sagging and Dryness

Sensai unveils its most luxurious anti-aging solution, the Total Form Expert Cream, offering a sculpting and firming effect for aging skin.
Formulated with Koishimaru Silk EX and Total Form CPX complex, the cream targets sagging, dullness, and dryness with precision.
Its unique Plumping Veil Formula adapts to different climates and skin conditions, maintaining hydration from Europe to humid Southeast Asia.
Launching globally in over 40 countries on September 1, 2025, this release furthers Sensai’s role in the Kao Global Innovation Expansion.

Kanebo Reimagines Hydration with Nature-Inspired Formulas

Kanebo debuts two flagship products—Cream in Day II and Cream in Night II—both inspired by newborn skin’s natural moisture barrier.
These creams mimic vernix caseosa using the biomimetic Taishi Complex and niacinamide to retain moisture and improve elasticity effectively.
The day cream includes SPF 30/PA+++ and acts as a makeup base, while the night version nourishes and firms skin during sleep.
Kanebo will launch these products across Asia on September 5, 2025, with promotional events in Thailand and other regional markets.

You might also enjoy the articles on our other site: Out of Fabric Softener? 6 Effective Alternatives You Already Have at Home

Explore more beauty breakthroughs and global product launches by browsing the latest industry updates only on this website.