Entrepreneur and reality TV star Khloé Kardashian has unveiled her first-ever fragrance, XO Khloé, in partnership with Luxe Brands. This launch marks a significant step in Kardashian’s beauty empire and is a reflection of her personal style and positive spirit. XO Khloé is her most personal fragrance yet, created to capture the essence of her energetic and uplifting character.
The fragrance comes in a “modernly sensible” bottle designed for a luxurious feel, making it an elegant addition to any vanity. The scent itself is a floral blend, featuring top notes of crystallized rose petals, complemented by praline, sexy musks, and soft woods. This combination offers a sophisticated, yet warm and inviting fragrance experience.
XO Khloé was crafted in collaboration with two world-renowned perfumers, Master perfumer Alberto Morillas and Senior perfumer Clément Gavarry from Firmenich. Khloé Kardashian shared her hands-on approach to the project, stating, “I take a hands-on approach to any project I am involved in, and I wanted every detail of XO Khloé to feel intentional and purposeful. From the bottle design to the campaign – I was fully integrated into the process from start to finish.”
Noreen Dodge, Chief Marketing Officer and Chief Strategy Officer of Luxe Brands, highlighted the brand’s dedication to creating a fragrance that resonates globally, saying, “In bringing Khloé’s brilliant vision to life, our intention was to deliver a beautiful fragrance and an immersive, high-level brand campaign that resonates with Khloé’s audience and consumers globally.”
Khloé joins her sister Kylie Kardashian in the beauty market, with Kylie also expanding her presence with fragrance launches like the sculptural Cosmic perfume. Tony Bajaj, CEO of Luxe Brands, expressed excitement about the partnership, commenting, “We are honored to partner with Khloé on a brand proposition that surpasses these expectations. Her strategic and forward-thinking approach is evident in all aspects of this launch.”
The XO Khloé fragrance will preview at Harrods in the UK before being exclusively available at Ulta Beauty in the U.S. starting December 1, 2024. The full rollout is expected in Spring 2025, expanding to key territories across Europe, Australia, and Mexico.
