Naomi Watts has teamed up with L Catterton to acquire Stripes Beauty, a brand she founded in 2022. Stripes Beauty focuses on developing products specifically for menopausal women and aims to foster open conversations about menopause and its associated hormonal changes by offering science-backed solutions for healthy aging. L Catterton acquires Stripes Beauty to boost women’s healthy aging, enhancing the brand’s mission and reach.
“This is an exciting moment for Stripes Beauty, and I’m grateful to L Catterton for believing in our brand and sharing our vision of supporting women in menopause. Stripes Beauty’s mission, products, and community are deeply meaningful to me,” Watts expresses.
Growth Plan
With the acquisition, Stripes Beauty plans to leverage L Catterton’s investment to drive both domestic and international growth, enhance marketing strategies, expand its team, and develop new products. One of the brand’s new offerings will be The Dream Date, a sleep support supplement featuring melatonin, magnesium, and red clover. L Catterton acquires Stripes Beauty to boost women’s healthy aging, reinforcing its commitment to addressing the unique needs of women.
Whitney Casey, a venture partner who led the deal for L Catterton, remarked, “As consumer-focused investors, we believe in Stripes Beauty’s mission. We are proud to invest in women and develop a health platform that addresses their unique needs.” Additionally, Stripes Beauty plans to make its debut on QVC and in Canada later this year. To support this growth, the brand has appointed new executive chair Debra Perelman, a former CEO of Revlon, and president Cara Kamenev, a former L’Oréal executive.
“As consumer-focused investors, we have followed the success of Stripes Beauty and believe in their mission to develop a community of support for women as they age,” Casey added, further emphasizing the importance of this partnership. L Catterton acquires Stripes Beauty to boost women’s healthy aging, highlighting their commitment to fostering healthy aging among women.
Women’s Care
In related news, O Positiv has recently spotlighted “overlooked” aspects of women’s care with the introduction of URO intimate deodorant. Meanwhile, discussions with Mumsnet, a parenting-focused internet platform, have revealed criticisms of the UK menopause guidelines, which were described as “patronizing.” This ongoing conversation underscores the need for more comprehensive support and dialogue around women’s health issues.
