Lawless LoveShackFancy Collaboration Brings Romance to Beauty

The highly anticipated Lawless LoveShackFancy Collaboration celebrates female founders while introducing a dreamy, romantic twist to beauty. TikTok-viral Lawless Beauty joins forces with fashion house LoveShackFancy for its first-ever brand partnership, creating a limited-edition collection of glosses.

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A First-of-Its-Kind Partnership

Lawless Beauty, known for its viral Forget The Filler Lip-Plumping Line-Smoothing Gloss, has collaborated with LoveShackFancy for an exclusive launch. The collection debuts Friday on the Sephora app and Saturday on http://sephora.com and http://lawlessbeauty.com , featuring two new romantic gloss shades.

Shades Inspired by Female Founders

The new shades, Blooming Heirloom and Happy Thoughts, reflect the personalities of founders Annie Lawless Jacobs and Rebecca Hessel Cohen. Blooming Heirloom, a soft opalescent pink, captures Jacobs’ signature glow, while Happy Thoughts, a pale lavender, pays homage to Cohen. The gloss packaging incorporates LoveShackFancy’s signature floral designs and fragrance-inspired details, blending glamour with romance.

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Why the Lawless LoveShackFancy Collaboration Matters

The Lawless LoveShackFancy Collaboration represents a milestone for Lawless as its first full-scale partnership. Jacobs emphasized the collection as a milestone moment for the brand, marking its ability to explore softer, more romantic aesthetics while staying true to its bold identity.

A Full-Sensory Beauty Experience

The partnership merges Lawless Beauty’s bestselling gloss formula with LoveShackFancy’s fragrances and floral prints. Cohen described the collection as a full-sensory moment, dreamy and flirty, yet elevated by Lawless’ high-performance formulas. Every detail highlights the merging of two visionary brands, resulting in an unforgettable collaboration.

Cult-Favorite Glosses with New Appeal

The Forget the Filler lip gloss line already enjoys cult status on TikTok, with 21 shades beloved for their plumping effects and hydrating formulas. The new additions expand the collection while maintaining the same clinically proven Maxi-Lip technology and nourishing shea butter.

Looking Ahead

Experts predict the LoveShackFancy glosses could exceed $2 million in sales, showing the power of two trending brands uniting. Cohen and Jacobs have created a collection that feels magical and ephemeral, offering beauty lovers something rare and irresistible.

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The Lawless LoveShackFancy Collaboration redefines beauty partnerships by merging glamour, romance, and high-performance innovation. Explore more beauty news and collaborations now on this website.