Living Proof Launches Silicone-Free Haircare with Sili-CLONE HairTech

Living Proof, a brand known for its science-backed haircare solutions, has introduced its latest innovation: silicone-free haircare powered by Sili-CLONE HairTech. This new technology enhances the brand’s entire shampoo and conditioner collection, which has been carefully reimagined to deliver high-performance results without silicones. Living Proof Launches Silicone-Free formulations that mimic the benefits of silicone while keeping hair cleaner, healthier, and shinier for longer periods.

Living Proof Launches Silicone-Free: A Breakthrough in Haircare

Living Proof Launches Silicone-Free products using Sili-CLONE HairTech, a revolutionary technology that mimics five key silicone benefits. These benefits include detangling, smoothness, conditioning, shine, and sleekness. However, unlike traditional silicone-based products, these new formulations maintain the hair’s cleanliness and health, making them perfect for everyday use.

The brand also introduced all-new packaging across five of its most popular product franchises: The Perfect Hair Day, Full, No Frizz, Restore, and Curl. This update ensures that the brand’s products are not only effective but also visually appealing.

Alexis Tedesco, Chief Marketing Officer of Living Proof, said,

“This complete reimagination of our shampoo and conditioner category features a breakthrough approach to wash care. Gone are the days where you have to choose between the in-shower feel you love and deciding between a silicone or silicone-free based product. With Sili-CLONE HairTech, we’ve mimicked the effects you love most about silicones—like sleekness and shine—without any trade-offs. We like to say it’s the best of both worlds.”

The Benefits of Living Proof’s New Silicone-Free Formulas

Each shampoo and conditioner system from Living Proof transforms the texture, quality, and overall condition of your hair with every wash. Whether you are aiming for shinier hair or better moisture, these products deliver exceptional results without using silicones.

Ron McLaughlin, Chief R&D Officer of Living Proof, commented,

“Whether developing new ingredients or creating innovative high-performance formulations, we are dedicated to designing solutions that address our customers’ most challenging hair concerns. Wash care sets the foundation for any healthy hair routine. With the launch of our new shampoos and conditioners, we have found a new way to bridge the gap between the exceptional in-shower experience customers desire, and the premium finish they deserve after every wash. Hair remains cleaner for longer, without any compromises.”

Explore more updates and news about silicone-free innovations by visiting our website here!