Sol de Janeiro Campaign Brings Brazilian Energy to Holiday Shoppers

The vibrant Sol de Janeiro campaign is captivating travelers this holiday season with its “Celebrate Out Loud” experience. L’Occitane’s campaign invites visitors at Charles de Gaulle Airport to indulge in the sun-drenched essence of Brazil. This immersive experience offers a sensory escape while showcasing luxurious skincare and beauty products.

A Festive Pop-Up Experience

The Sol de Janeiro campaign presents an extraordinary 360-degree pop-up display, bursting with bold colors like pink, yellow, and turquoise. Jungle-inspired decor featuring oversized monkeys, parakeets, and tropical plants enhances the lively atmosphere. Life-sized versions of Sol de Janeiro’s best-selling products, such as the iconic Brazilian Bum Bum Cream, add to the visual spectacle.

Exclusive Holiday Gift Sets

Visitors can explore a range of limited-edition holiday sets designed to delight beauty enthusiasts. These include:

Popular Products on Display

• Brazilian Bum Bum Cream
• Cheirosa 62 Perfume Mist
• Body care collections: Delicia Drench, Beija Flor, and Bom Dia

Gift Set Options

• Cheirosa Perfume Mist Gift Set featuring Cheirosa 40, 59, 68, and 62 Perfume Mists
• Rio Body Retreat Gift Set with Brazilian 4-play Body Wash, Bum Bum Cream, and Cheirosa 62 Perfume Mist
• Rio Shower Ritual Gift Set containing Bum Bum Firmeza Oil, Bum Bum Scrub, and Brazilian 4-play Body Wash

Collaborations for a Memorable Experience

The Sol de Janeiro campaign partners with major travel retailers and brands like Lagardère Travel Retail, Extime, JC Decaux, and Globe Travel Retail. Additional collaborations with Le Chocolat des Français, Paris Calling, Elba, and With Swift further enhance the festive shopping experience.

Explore More Exciting Campaigns

The Sol de Janeiro combines vibrant Brazilian culture with luxurious beauty products, offering a memorable airport experience. For more updates on travel campaigns and beauty trends, explore more news on this website.