This holiday season, L’Occitane launched Sol de Janeiro’s “Celebrate Out Loud” global campaign, offering travelers a sensory escape at Charles de Gaulle Airport. The campaign, under the tagline “irresistible gifts to escape the ordinary,” immerses visitors in the vibrant, sun-drenched spirit of Brazil. The goal is to create a festive, interactive experience where holiday shoppers can explore the essence of Brazil while discovering luxurious beauty and skincare products.
L’Occitane Unveils Sol de Janeiro’s ‘Celebrate Out Loud’ Travel Campaign through an extraordinary 360-degree pop-up experience that brings the tropical heart of Brazil to life. With bold colors of pink, yellow, and turquoise, the pop-up recreates a jungle-inspired wonderland complete with oversized cutouts of monkeys, parakeets, and lush tropical foliage. The life-sized versions of Sol de Janeiro’s best-selling products, such as the iconic Brazilian Bum Bum Cream, add to the sensory atmosphere, inviting travelers to indulge their senses as they explore the display.
The experience showcases an exclusive range of limited-edition holiday sets, featuring fan-favorite products like Brazilian Bum Bum Cream, Cheirosa 62 Perfume Mist, and luxurious body care collections such as Delicia Drench, Beija Flor, and Bom Dia. These offerings promise to transport travelers to a world of Brazilian indulgence, with scents and textures that evoke the warmth and radiance of the country’s iconic beaches and landscapes.
L’Occitane Unveils Sol de Janeiro’s ‘Celebrate Out Loud’ Travel Campaign in partnership with major global collaborators, including Lagardère Travel Retail, Extime, JC Decaux, ADP, and Globe Travel Retail. Additional partners such as Le Chocolat des Français, Paris Calling, Elba, and With Swift further enhance the holiday shopping experience, creating an unforgettable moment for travelers passing through the airport.
Displayed at the pop-up are a variety of signature Sol de Janeiro products include:
- Brazilian Bum Bum Cream
- Cheirosa 62 Perfume Mist
- Body care ranges in Delicia Drench, Beija Flor, and Bom Dia
- Cheirosa Perfume Mist Gift Set: Cheirosa 40, 59, 68 & 62 Perfume Mists
- Rio Body Retreat Gift Set: Brazilian 4-play Body Wash, Bum Bum Body Cream, and Cheirosa 62 Perfume Mist
- Rio Shower Ritual Gift Set: Bum Bum Firmeza Oil, Bum Bum Body Scrub, Cream, and Brazilian 4-play Body Wash.
L’Occitane Unveils Sol de Janeiro’s ‘Celebrate Out Loud’ Travel Campaign as a celebration of Brazil’s rich culture and vibrant energy, offering travelers an opportunity to experience both the allure of the destination and the luxury of Sol de Janeiro’s skincare. Whether shopping for themselves or selecting the perfect gift, airport visitors are treated to a memorable, immersive journey through the sights, scents, and spirit of Brazil during the holiday season.
