L’Oréal Sells Carol’s Daughter: A New Chapter for the Iconic Brand

In a significant move, L’Oréal Sells Carol’s Daughter, a pioneering brand in textured haircare, to new ownership. For over 30 years, Carol’s Daughter has been a trusted name in the textured hair movement, serving as a beloved brand for the Black community. The sale marks the beginning of an exciting new chapter for Carol’s Daughter, under the leadership of its founder, Lisa Price, and a seasoned beauty entrepreneur.

L’Oréal Sells Carol’s Daughter: Leadership and New Beginnings

As part of this transition, L’Oréal Sells Carol’s Daughter to a new ownership structure. Lisa Price, who originally launched the brand in Brooklyn more than three decades ago, will assume the role of President. Price has an equity stake in the partnership, further solidifying her commitment to the brand’s continued success. Price’s extraordinary vision and deep connection to the textured hair community have been key factors in the brand’s success.

In addition to Price’s leadership, Carol’s Daughter will be guided by an independent beauty entrepreneur who has a strong track record of acquiring and growing renowned beauty brands. This partnership is expected to help Carol’s Daughter build on its rich history while embracing new opportunities for growth.

Celebrating Carol’s Daughter’s Legacy in the Beauty Industry

L’Oréal USA CEO, David Greenberg, expressed pride in the long legacy of Carol’s Daughter and its impact on the beauty industry. “At the heart of this legacy is Lisa Price,” Greenberg said. “She has always been ahead of her time, building Carol’s Daughter into a beloved brand that celebrates women of color.”

The company believes that under Price’s leadership and with the new partner’s support, Carol’s Daughter will continue to thrive, honoring its heritage and values.

A Seamless Transition for Carol’s Daughter

L’Oréal USA is working closely with Lisa Price and the new business partner to ensure a smooth transition. The company also remains committed to supporting the Carol’s Daughter team as they step into this new phase.

L’Oréal Sells Carol’s Daughter, but the brand’s spirit, values, and mission will continue to thrive under new ownership and leadership.

For more updates and news on the beauty industry, explore more news on this website.