Metsä Board is introducing space-saving promotional packaging for HejBuddy, a Finnish cosmetics brand. This innovative solution offers “flexibility and luxury appeal” with its lightweight design made from micro-flute corrugated board and Metsä Board’s white kraftliner.
The new packaging is 50% lighter than traditional rigid boxes made from recycled fibers, according to the supplier. Typically, these rigid boxes are imported from Asia as assembled packaging, consuming significant container space. Metsä Board Develops Innovative Lightweight Micro-Flute Packaging for HejBuddy Cosmetics.
Designed for minimal storage, the packaging can be easily folded into a box when needed and unfolded for recycling after use. “The objective was to develop a better solution to rigid boxes. The new micro-flute paperboard packaging offers a flexible alternative for our customers. It’s durable and lightweight, perfect for brands seeking both style and practicality,” says Ilkka Harju, Packaging Services Director at Metsä Board.
Additionally, the packaging features a customizable sleeve that caters to various branding needs, making it a versatile and cost-efficient option for brand owners. The micro-flute boxes allow for greater flexibility in local production, enabling smaller batch sizes.
“We wanted eye-catching packaging, produced with the environment in mind,” explains Niina Tuominen, founder of the HejBuddy brand. “Nature is an important value for our company, and I’m a forest owner myself. It was important that our partner shared our values, and Metsä Board’s sustainable approach made them the perfect fit.” Metsä Board Develops Innovative Lightweight Micro-Flute Packaging for HejBuddy Cosmetics.
In other developments in cosmetic packaging, Fortum Recycling & Waste has produced biodegradable plastic from carbon dioxide emissions generated during waste incineration at its facility in Riihimäki, Finland. The Finnish circular waste management company plans to expand this new material for sustainable food and cosmetics packaging, as well as potentially for other sectors like toys and home electronics.
The Estée Lauder Companies and glass recycling specialist Strategic Materials have published findings from a cosmetic glass recycling case study aimed at designing glass that can yield a higher output of recyclable cullet.
