Milani Launches Top Primer Campaign to Celebrate 2000s Nostalgia

Milani Launches Top Primer Campaign with a playful, 2000s-inspired reality TV spoof, bringing back the era of nostalgic reality TV. This campaign showcases Milani Cosmetics’ Conceal + Perfect Blur Out Smoothing Primer and celebrates the golden age of reality television.

Milani Launches Top Primer Campaign: A 2000s Reality TV Showdown

Milani Cosmetics has cranked up the nostalgia with their new campaign, “America’s Next Top Primer.” This reality TV-inspired show features a fun, over-the-top competition where primers compete for the ultimate glow-up title. The campaign highlights Milani’s innovative Conceal + Perfect Blur Out Smoothing Primer, emphasizing its power to create flawless, radiant skin.

Jeremy Lowenstein, CMO of Milani Cosmetics, explained, “Early 2000s nostalgia is part of the cultural zeitgeist today. This campaign perfectly showcases Milani’s new primer while celebrating a genre that defined the Millennial generation.”

The Cast and Creative Concept Behind Milani’s Latest Campaign

The campaign features a diverse and talented cast, with comedian and actress Zainab Johnson hosting the show. Joining her as judges are sketch comedy actors Ele Woods, Amber Joy, and Joe Hegyes. Content creators Natalie Shine, Zoe Kim, and Imani Blackmon are cast as primer contestants.

Valerie Enriquez, Milani Cosmetics’ Global Creative Director, said, “Milani’s superpower is our agile in-house teams. We created a whimsical and mischievous campaign that is unmistakably Milani.”

The campaign was conceptualized and produced by Milani’s in-house creative and marketing teams, with scriptwriting by Molly Mitchell, former writer at The Late Late Show with James Corden.

Milani’s New Primer Technology for Flawless Skin

Milani’s Conceal + Perfect Blur Out Smoothing Primer features advanced skincare and makeup hybrid technology. It includes moisture-locking micro-powders to blur and diffuse fine lines, pores, and imperfections. The formula also contains Milani’s 3D-Hydrating Complex, which helps smooth dull skin while optimizing natural hydration levels.

Milani Launches Top Primer Campaign to showcase not only nostalgia but also the innovation behind their skincare-infused makeup products.

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