New Zealand Launches Ethical Beauty Scheme for Chinese Market

New Zealand has unveiled a certification program allowing ethical beauty brands access to China’s physical stores without animal testing.

This breakthrough addresses long-standing animal testing concerns and gives brands an ethical route into the massive Chinese beauty market.

Certification Opens Doors to Physical Stores in China

China usually requires animal testing for all beauty products sold in physical stores, creating barriers for international ethical brands.

However, a new certification scheme developed by International Accreditation New Zealand (IANZ) and MBIE changes the rules for Kiwi companies.

Brands must undergo an IANZ-led audit, and upon approval, the Ministry of Business, Innovation and Employment (MBIE) will issue certification.

This compliance certificate is officially recognized by the Chinese government, allowing store shelf access without traditional testing requirements.

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New Zealand Animal Testing Certification Boosts Exporters

The Chinese beauty market is valued at NZ$200 million and offers enormous potential for certified exporters of ethical beauty goods.

Trade Minister Todd McClay says, “This program removes barriers and creates new opportunities for Kiwi businesses in Chinese retail stores.”

Scott Simpson emphasizes that the government fully supports businesses and is actively removing limitations that hinder international growth.

The New Zealand Animal Testing initiative gives beauty brands a chance to thrive without compromising animal welfare or ethical values.

By avoiding animal testing, companies enhance their global reputation and align with the growing demand for cruelty-free, transparent products.

This New Zealand Animal Testing program proves that strong ethics and smart trade can coexist and benefit consumers and exporters alike.

Ethical Standards Remain Strong in New Zealand

Animal testing for cosmetics was banned in New Zealand in 2015 and remains firmly prohibited by national law and industry guidelines.

This reinforces consumer trust in Kiwi-made products while assuring Chinese buyers of safety and ethical manufacturing processes.

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