NotCo, a food tech unicorn and AI product development platform, has teamed up with Cramer, the leading flavor and fragrance company in Latin America, to introduce the NotCo Generative AI Fragrance Formulator.
This innovative tool aims to revolutionize fragrance creation across multiple industries by utilizing Giuseppe, NotCo’s advanced generative AI platform, alongside Cramer’s extensive database of thousands of fragrance formulations. This collaboration facilitates the rapid development of premium fragrances.
NotCo’s AI platform provides end-to-end B2B innovation by leveraging consumer insights to create market-ready products. It encompasses concept generation, testing for new products, formulation, and optimization to enhance existing ones while keeping pace with consumer trends.
Aadit Patel, SVP of AI Product and Engineering at NotCo, expressed, “While Generative AI is typically associated with creating images, videos, and text, it has limitless possibilities in other creative applications. We began testing Giuseppe’s ability to evoke emotions through scents and were amazed by the early results. Our partnership with Cramer, combined with their expertise in formulation and raw materials, has allowed our AI to learn at an exponential pace.”
NotCo Launches AI-Driven Fragrance Creator, transforming the way manufacturers and brands approach R&D. This tool enables the creation of truly unique scents that consumers have yet to experience.
Cramer’s extensive database contains hundreds of thousands of data points, from finished formulations to raw materials used by expert perfumers. This wealth of information empowers Giuseppe to craft premium fragrances almost instantly, drastically cutting down the time traditionally needed for development.
Patel added, “This new Formulator can craft bespoke fragrances in seconds; a process that traditionally took months and significant resources. This exciting new frontier for the industry makes novel, expert-quality fragrances accessible like never before for a wide range of product categories.”
In a recent blind study, NotCo tested 13 generative AI fragrances with professional perfumers. Cramer’s expert evaluators assessed and approved several AI-generated fragrances as “market-ready” after the first iteration.
Karim Pichara, Co-founder and CTO at NotCo, noted, “As we continue to build upon our generative AI flavor capabilities, we’ve envisioned AI transforming the fragrance industry, and with our new Gen AI Formulator, we’re now realizing that vision. We’ve developed scents that evoke memories and emotions – such as the nostalgic aroma of Christmas, the freshness of a spring morning, the tranquility of a beach at sunset, and the lively atmosphere of summer parties – pushing boundaries for companies.”
NotCo and Cramer are in talks with major personal care and beauty brands, as well as suppliers, to bring this cutting-edge technology to market.
Powered by its proprietary AI engine, Giuseppe, and deep industry expertise, NotCo enables brands to innovate more rapidly, reduce costs, and explore new markets.
NotCo Launches AI-Driven Fragrance Creator, which is an extension of NotCo’s Generative AI Flavor Formulator. This means the company now offers a comprehensive suite of tools for all flavor or fragrance needs.
