Nutrafol Ulta Beauty Launch Drives Wellness-First Haircare Movement

The Nutrafol Ulta Beauty Launch highlights the growing connection between beauty, wellness, and effective hair growth through science-based products.

Ulta Beauty Expands Hair Wellness Assortment

Nutrafol officially joins Ulta Beauty, reinforcing the retailer’s strong commitment to wellness-focused brands that meet customers’ evolving needs today.

The launch includes popular supplements like Nutrafol Women, Nutrafol Women’s Balance, and Nutrafol Postpartum, each targeting specific hair thinning causes.

These formulas help combat thinning triggered by aging, hormonal imbalances, and stress using clinically proven, natural ingredients with high efficacy levels.

According to Nutrafol CEO Cindy Gustafson, the Nutrafol Ulta Beauty Launch marks a major milestone for the brand’s continued growth.

She explained that beauty is evolving, and Nutrafol leads the conversation with trusted solutions backed by strong clinical research and data.

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Products, Education, and Community Support

In addition to supplements, the Nutrafol Ulta Beauty Launch also introduces Nutrafol Hair Serum, Shampoo, Conditioner, and Nutrafol Skin.

Nutrafol Women’s Vegan and more products are now available online through Ulta Beauty’s comprehensive e-commerce platform for easy access nationwide.

Both brands aim to spark community-driven conversations to destigmatize hair thinning and empower people with better knowledge and product education.

Ulta Beauty will mobilize its 45 million Rewards Members and trained Beauty Advisors to support this initiative across all customer touchpoints.

SVP Penny Coy praised Nutrafol for its innovation, clinical strength, and quality, which aligns with Ulta’s mission of offering trusted newness.

Nutrafol’s inside-out approach to hair wellness, paired with Ulta’s reach, ensures more consumers can confidently take control of hair health.

Wellness Meets Beauty Innovation

As hair wellness continues trending, Nutrafol and Ulta Beauty elevate the standard through accessible, science-backed, and inclusive product offerings for everyone.

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