O Boticário Mushroom Perfume: A Unique Global Fragrance Innovation

O Boticário introduces an exciting fragrance innovation with the groundbreaking O Boticário Mushroom Perfume, blending tradition, creativity, and modern olfactory trends. The beloved Brazilian brand launches EGEO Cogu and EGEO Cogu Mellow, redefining how fragrance connects with culture, fashion, and lifestyle.

EGEO Cogu: A Bold and Fruity Fragrance

O Boticário developed EGEO Cogu in collaboration with Symrise, creating an oriental fruity fragrance with gourmand accents and vibrant woody notes. This striking composition includes blackberry, raspberry pulp, redcurrant, caramel, and crème brûlée, delivering a bold and unforgettable experience. Moreover, the perfume draws inspiration from culinary traditions, making it an innovative addition to perfumery.

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EGEO Cogu Mellow: A Comforting Sweet Scent

EGEO Cogu Mellow offers a sweet gourmand profile featuring Madagascar vanilla and pear smoothie. The fragrance evokes warmth and comfort, appealing to fragrance lovers seeking sweetness with sophistication. Additionally, this perfume reflects how O Boticário continues adapting to emerging consumer preferences, especially those shaped by Gen Z lifestyles and creativity.

The World’s First Mushroom Accord in Perfumery

The O Boticário Mushroom Perfume incorporates the Boletus Edulis mushroom, a rare ingredient in fragrances, previously only known in culinary worlds. This bold innovation strengthens the brand’s reputation as a perfumery pioneer. Furthermore, these fragrances can be combined using layering techniques, encouraging users to mix scents for personalized creations.

O Boticário’s Global Perfumery Legacy

With over 45 years of expertise, O Boticário remains at the forefront of innovation in perfumery worldwide. By identifying mushrooms as a rising trend, the brand developed a rare olfactory accord that merges nature, culture, and technology. Transitioning into new markets like the USA, O Boticário reinforces its commitment to fresh sensory experiences.

Availability of the Limited Editions

EGEO Cogu and EGEO Cogu Mellow are now available exclusively on O Boticário’s website. These fragrances represent creativity, authenticity, and boldness, aligning with the brand’s avant-garde positioning.

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