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Mad Hippie is expanding its offerings by venturing into the body care space with a new product designed to tackle dry, cracked, or flaked skin. The brand’s...
Rihanna’s Fenty Beauty has launched a new cosmetics innovation designed to keep your makeup fresh and flawless all day long. The brand’s latest offering, the Mist Makeup-Extending Setting...
Skylar, the clean fragrance brand under Starco Brands, has introduced Nude Skin, a luxurious new eau de parfum designed to capture the allure of a second skin. The...
With the looming deadline for a potential TikTok ban in the United States, beauty brands are scrambling to adjust their strategies. The U.S. Supreme Court recently...
Revision Skincare, a leader in professional skincare innovation, has unveiled DermProtect Barrier Defense, a groundbreaking intensive moisturizer designed to set a new standard in barrier repair and...
Designing cosmetics packaging that strikes the perfect balance between high-volume production efficiency and brand impact can be a challenging task. For packaging directors at mass-market cosmetics...
Gen Z is transforming the beauty industry, bringing a new set of expectations and values. With a strong emphasis on wellness, transparency, and authenticity, they expect...
Sephora is currently undergoing its largest capital project to date, redesigning every store in its North American fleet, according to Artemis Patrick, president and CEO of Sephora...
Fazit, a cosmetics brand that has gained significant attention thanks to its viral glitter freckles worn by Taylor Swift at a Chiefs game last fall, is...
Naolys has harnessed the natural power of calendula to create an innovative anti-aging solution aimed at revitalizing and regenerating skin from within. The company’s new ingredient, InnerLift...
