Paris Hilton Ulta Fragrance Launches ICONIC Eau de Parfum Nationwide

Paris Hilton is back to make headlines in beauty with her latest launch in partnership with Ulta Beauty. This fresh collaboration introduces ICONIC Eau de Parfum, a fragrance that blends luxury, glamour, and signature style into one unforgettable scent. Paris Hilton’s return to fragrance dominance begins with a scent crafted to captivate both loyal fans and a new generation.

A Bold New Era Begins at Ulta Beauty

Paris Hilton Fragrances just entered a powerful retail alliance with Ulta Beauty, the largest beauty retailer in the country. This exclusive move brings Paris Hilton Ulta Fragrance to shelves everywhere, combining global brand power with Ulta’s loyal customer base. For Paris, it’s not just business—it’s personal.

“I wanted ICONIC to reflect confidence and sophistication,” Paris said. “It’s made for those who love standing out in style.”

The Scent That Defines Glamour

The ICONIC Eau de Parfum opens with fresh notes of Pear Blossom, Raspberry, and Peach Nectar. These fruity top notes deliver a sparkling and vibrant first impression. At its heart, delicate Peony, Lily of the Valley, and Magnolia blend into a soft floral moment. Finally, warm base notes of Sandalwood, Amber, and Musk add lasting depth and sensuality.

This fragrance captures everything Paris Hilton represents—bold, elegant, and undeniably glamorous. Paris Hilton Ulta Fragrance is more than a product; it’s a lifestyle statement for confident, modern individuals.

Elevating Celebrity Fragrance Standards

Ulta Beauty executives are thrilled to welcome this elevated scent into their fragrance assortment. “Our guests crave freshness and innovation,” said Linda Suliafu, Vice President of Merchandising at Ulta. “ICONIC is a standout addition this spring season.”

Paris Hilton Fragrances continues to set the bar high in the celebrity perfume world. With a strong international presence, the brand constantly evolves to meet shifting consumer desires. This Ulta partnership pushes boundaries even further.

Available Nationwide and Online Starting April 20

Starting April 20, 2025, ICONIC Eau de Parfum will be available in over 1,400 Ulta stores and online at http://Ulta.com . It’s already live on www.parishiltonfragrances.com for early access fans. Shoppers can choose from three sizes—10 mL ($27), 30 mL ($48), and 100 mL ($80).

Paris Hilton Ulta Fragrance Redefines Modern Luxury

This fragrance isn’t just another product. It’s a symbol of the next chapter in Paris Hilton’s beauty legacy. Paris Hilton Ulta Fragrance invites consumers to embrace elegance, self-expression, and a touch of celebrity sparkle. Transitioning into Ulta stores nationwide ensures easy access for beauty lovers everywhere.

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