Paulina Porizkova Rejoins Estée Lauder as Global Brand Ambassador

Estée Lauder has announced a highly anticipated partnership: Paulina Porizkova Rejoins Estée Lauder as Global Brand Ambassador. This iconic collaboration marks a new chapter in their long-standing relationship. Porizkova, a renowned model, writer, actor, and anti-ageism advocate, first worked with Estée Lauder from 1988 to 1995. Her return signifies a shared mission to redefine beauty standards and empower women globally.

Paulina Porizkova Rejoins Estée Lauder to Promote Self-Worth and Empowerment

Paulina Porizkova as Global Brand Ambassador with a powerful mission. She is committed to using her platform to promote aging with confidence and celebrate beauty at any age. In her return, she brings a strong voice for pro-aging values, rejecting conventional beauty standards and advocating for authenticity.

“Over the last 30 years, I have become a woman with a strong sense of self,” said Porizkova. “Estée Lauder approached me to work with them again because of these values. This collaboration is more than a job—it’s my purpose to show women worldwide that age brings power and possibility.”

A New Era of Beauty and Representation

Estée Lauder’s Global Brand President, Justin Boxford, shared his excitement: “Paulina’s authenticity and ability to connect with women embody everything Estée Lauder stands for. She is changing the conversation around aging, and we want to amplify her message.” With this renewed partnership, Estée Lauder emphasizes empowering women to embrace their aging journey and break free from age-related beauty stigmas.

Porizkova’s first campaign will launch in Spring 2025, spotlighting Estée Lauder’s Revitalizing Supreme+ line. It will appear across various platforms, including print, digital, and in-store.

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