Tech & Innovation
Peter Thomas Roth Skincare Teams Up with Listrack eCommerce Platform
Peter Thomas Roth, one of the largest independent prestige skincare brands in the USA, has announced an exciting new partnership with Listrak, the retail industry’s leading cross-channel marketing platform. This collaboration is set to elevate the brand’s ecommerce platform and enhance the personalization of customer communications, further solidifying Peter Thomas Roth’s position in the competitive skincare market.
Peter Thomas Roth Skincare Teams Up with Listrack eCommerce Platform to expand its digital presence and improve the customer experience. The partnership follows the successful transition of the brand’s domains—http://peterthomasroth.com , http://junejacobs.com , and http://naturallyseriousskin.com —to Shopify Plus, with Listrak playing a key role in the process. With this integration, Peter Thomas Roth will gain access to Listrak’s deep expertise in the beauty industry, including proprietary data, real-time behavior insights, and industry benchmarks that will help drive growth across its brands.
“We selected Listrak as our cross-channel marketing partner because of their beauty industry expertise and proven ability to act as an extension of beauty brands’ marketing team,” said Rochelle Jacobs, Managing Director of Peter Thomas Roth. “The Listrak team shares our results-oriented approach, and, like Peter Thomas Roth, Listrak is privately held, independent, and family-owned. We share common values and a powerful vision for the future of ecommerce for Peter Thomas Roth’s brands and customers.”
Peter Thomas Roth Skincare Teams Up with Listrack eCommerce Platform to create personalized and impactful marketing campaigns. By leveraging data from Shopify, Listrak will help craft tailored cross-channel marketing strategies that target individual customer needs, enhancing the shopping experience and driving sales. “Peter Thomas Roth brings excellence to everything it does, from its coveted products to its world-class ecommerce shopping experience,” said Ross Kramer, CEO of Listrak. “We are proud to partner with Peter Thomas Roth to leverage Shopify data to create individualized cross-channel marketing campaigns.”
With over 30 years of innovation, Peter Thomas Roth has become a leader in the prestige skincare space, renowned for its breakthrough formulas and impressive results. Sold in more than 30 countries, the brand has garnered a loyal following of skincare enthusiasts who swear by its clinical-grade products. This partnership with Listrak represents a significant step forward in enhancing both the brand’s digital presence and its ability to engage with customers on a more personal level.