Pinterest and Google Reveal 2024-2025 Skin, Hair, Nail, and Makeup Trends, offering an exciting preview of the beauty landscape for the coming years. Based on trends from pinned content, Pinterest predicts a shift towards maximalism and bold aesthetics across hair, makeup, and nails for 2025. While skin care typically doesn’t register as prominently on Pinterest’s trend boards due to its more subtle nature, the platform highlights an increased focus on hard-edged boho looks and a rise in pickle-related aesthetics (perhaps a nod to the Brat summer vibe). The report’s release coincides with Google’s 2024 Year in Search, which reveals emerging skin care (like dry brushing), nail (such as cherry cola nails), and hair trends (including the old money haircut). Let’s dive into the trends that shaped 2024 and those expected to dominate in 2025.
Top 2024 Google Skin Care Queries
In 2024, consumers turned to Google with a variety of skin care questions, reflecting the growing need for effective solutions. While younger consumers often prefer social media or AI platforms for quick answers, the data still provides valuable insights. Some of the most popular queries were:
- How to dry brush your body
- How to use oil cleanser
- How to fix crepey skin
- How to restore skin barrier
- How to prevent back acne
- How to oil pull
- How to use tretinoin for acne
- How to get glass skin
- How to fix acne
- How to tan without tanning oil
Pinterest and Google Reveal 2024-2025 Skin, Hair, Nail, and Makeup Trends also shed light on the rise of certain beauty habits, particularly in skin care, as consumers continue to look for ways to refine their routines. For instance, the increasing interest in dry brushing and oil cleansing signals a shift toward more holistic and restorative approaches to skin health.
2025 Makeup Trends
For makeup in 2025, Pinterest reveals an array of exciting trends. Cherry tones, particularly dark cherry red, are expected to be a dominant shade. Another rising trend under the “Aura Beauty” theme includes purple blush, which saw a 30% increase in pins, alongside full-color eye makeup, which has surged by 365%.
The “Sea Witchery” aesthetic also emerges as a powerful influence in 2025 makeup, with trends like dark siren makeup increasing by 695% and dark mermaid makeup rising by 90%. Other notable trends include:
- New wave makeup: pins up 410%
- Rococo makeup: pins up 70%
Pinterest and Google Reveal 2024-2025 Skin, Hair, Nail, and Makeup Trends also highlight how makeup continues to evolve, with an emphasis on dramatic, expressive looks that push the boundaries of traditional beauty norms.
2025 Hair Trends & Top 2024 Haircut Searches
Pinterest notes that the Sea Witchery aesthetic is making waves in the hair department too, with wavy wet hair looks seeing an 80% rise in pins. Meanwhile, the Goddess Complex aesthetic is generating a 60% increase in pins for goddess twist braids, reflecting a shift toward more intricate and sculptural hair designs.
According to Google, the top 2024 haircuts searched included:
- Alpaca haircut
- Warrior haircut
- Old money haircut
- Low fade haircut (men)
- French crop haircut
- Textured crop haircut
- French bob haircut
- Broccoli head haircut
- Curtain bangs haircut
- Textured fringe haircut
Pinterest and Google Reveal 2024-2025 Skin, Hair, Nail, and Makeup Trends also point to the growing popularity of these distinctive cuts, which blend classic styles with modern twists, making them a hit among fashion-forward consumers.
2025 Nail Trends & Top 2024 Nail Looks
In the nail sector, Pinterest highlights a 65% increase in pins for sea-inspired nail designs, alongside a 35% rise in matching nail looks for couples. But the biggest surge came from goddess nails, which saw a staggering 760% increase under the Goddess Complex aesthetic.
According to Google, the top 2024 nail looks by search volume were:
- Upside down nails
- Buchona nails
- Moscow mule nails
- Arrow nails
- Negative space nails
- Coquette nails
- Ballet nails
- Jinx nails
- Cherry cola nails
- Beetlejuice nails
These nail trends, as revealed by Pinterest and Google, show a preference for bold, creative, and playful designs that allow for individual expression. From upside down nails to the quirky cherry cola look, 2024 will certainly be a year for adventurous nail art.
As we look ahead to 2025, Pinterest and Google Reveal 2024-2025 Skin, Hair, Nail, and Makeup Trends provide a glimpse into the exciting, dynamic shifts in beauty that consumers are eager to embrace. With maximalist aesthetics, bold colors, and intricate details on the rise, it’s clear that the coming years will celebrate individuality and creativity in beauty.
