Popsicle Unveils Bold Beauty with Playful Popsicle Lip Release

Popsicle has officially entered the beauty world, blending sweet nostalgia with bold innovation through its Playful Popsicle Lip Release campaign.

These lip oils honor classic childhood memories with juicy flavors and glossy textures that reflect summertime joy and vibrant energy.

A Delicious Twist on Beauty

The Playful Popsicle Lip Release features a new collection called Popsicle Pouts, inspired by ice pop-stained lips and summer fun.

This launch marks Popsicle’s 120th anniversary with its first-ever foray into beauty, surprising fans with a flavorful cosmetic twist.

Bentley King of Unilever described the release as “something truly fun and unexpected,” celebrating memories parents and kids now share.

Flavored Lip Oils That Spark Joy

Popsicle Pouts comes in three nostalgic flavors: OMG Orange, Cheeky Cherry, and Groovy Grape, delivering shine and flavor in every swipe.

These glosses drop in limited quantities and cost $5.64, mirroring the price of a traditional Popsicle treat box.

According to King, the goal is to inspire joy and help parents reconnect with childhood while bonding with their kids today.

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Trend Alert: Flavor Meets Function

The Playful Popsicle Lip Release isn’t alone in the trend. Eos and Blue Moon collaborated on a lip balm with citrus flavor.

Blue Moon’s VP, Courtney Benedict, explained this flavor fusion as a new way for fans to enjoy their favorite beer garnish.

Similarly, Tarte Cosmetics launched juicy lip products with Dunkin’, channeling summer flavors from their Refreshers into makeup form.

Tarte CEO Maureen Kelly said this wasn’t about trends but about delighting fans with bold, joyful, and flavorful beauty products.

Final Thoughts

Popsicle’s flavorful leap into the beauty world proves food-inspired cosmetics are here to stay — and they’re sparking true joy.

With creative partnerships and nostalgic branding, the Playful Popsicle Lip Release reminds us how fun beauty can really be.

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