Prada Unveils Paradigme: A Bold New Direction in Men’s Fragrance

Paradigme Redefines Masculinity with a Fresh and Complex Scent

Prada is entering a new era with the Prada New Fragrance Launch of Paradigme, its most ambitious men’s scent to date.

The brand’s latest fragrance, fronted by actor Tom Holland, presents a confident new perspective on modern masculinity and self-expression.

Paradigme launches at a time when the fashion house continues to reshape beauty through Prada Beauty, its expanding product division under L’Oréal’s license.

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Tom Holland Leads the Charge with Confidence and Clarity

Tom Holland, known for his elegance and relatability, leads the Prada New Fragrance Launch with authenticity and charm.

Holland has long worked with Prada, favoring its designs on red carpets that often challenge his comfort zone.

“Prada always gave me confidence,” Holland shared. “I felt the same when I first experienced Prada Paradigme.”

He resonated with the fragrance’s concept: “What if there’s another way?” A question that speaks to today’s evolving masculinity.

The scent becomes a tool for self-expression—what Holland calls “an invisible accessory” that elevates how one presents themselves.

Paradigme Invites a Paradigm Shift in Fragrance Creation

Paradigme breaks the mold of traditional scent design. Dsm-firmenich perfumers flipped the olfactive pyramid upside down.

Instead of starting light and drying down warm, Paradigme reveals its sensual base notes from the very first spray.

These include Peru balm, benzoin resin, and guaiac wood, typically used in women’s fragrances, now redefining masculine sensuality.

A burst of Calabrian bergamot opens the scent with fresh energy, followed by floral bourbon geranium and an ambery woody heart.

Together, these notes offer complexity, combining energetic brightness with warmth and comfort in one bottle.

A Sustainable and Thoughtful Design Embodies Prada’s Vision

Paradigme’s bottle stands out in a sea of dark blue flacons with a translucent green hue and tactile geometric design.

Crafted for sustainability, the bottle is refillable and contains 15% recycled glass. Its refill system cuts waste dramatically.

Refilling saves 65% of glass, 75% of plastic, and 100% of metal compared to buying three 50ml bottles individually.

This aligns with Prada Beauty’s mission to offer thoughtful, responsible alternatives in beauty and fragrance.

A Collaborative Campaign with Depth and Meaning

Directed by acclaimed filmmaker Thomas Vinterberg, Paradigme’s campaign centers around authenticity and cinematic storytelling.

“Thomas and Tom connected instantly,” said Yann Andrea, president of Prada Beauty. “They brought sincerity and creativity to the project.”

Filmed in London, the campaign captures Holland during a whirlwind summer, reflecting his multidimensional lifestyle.

Andrea praised Holland as the perfect global ambassador, embodying the fragrance’s inclusive take on masculinity.

Prada Paradigme Targets the Top of the Market

Launching Monday, Paradigme enters the men’s fragrance market with confidence and strong industry expectations.

Sources estimate the fragrance could generate 200 million euros in its first year of retail sales.

The scent will retail at 100 euros (50ml), 140 euros (100ml), and 165 euros (150ml refill).

“Our ambition is to position Paradigme in the top 10 men’s selective fragrances,” Andrea revealed.

Paradigme Follows Successful Prada Beauty Expansions

This Prada New Fragrance Launch follows the success of Prada Luna Rossa Ocean and the Paradoxe women’s scent, endorsed by Emma Watson.

Since 2023, Prada Beauty has ventured into skin care and makeup, resonating well across global markets, especially in Asia.

Best-selling products include the Prada Reveal Mesh Cushion Foundation, Monochrome Soft Matte Lipstick, and the dual-toned Prada Balm.

Recent launches like the Pradascope Lash Mascara with a 180-degree grip gained traction in the U.S. market.

A Brand Focused on Alternative Beauty and Self-Discovery

Miuccia Prada and Raf Simons played key roles in the development of Paradigme, ensuring the fragrance aligns with the brand’s values.

“We try to offer new beauty alternatives,” Andrea explained. “New ways to explore identity and self-expression.”

At its heart, Paradigme asks: “What if there’s another way?” A question that challenges conventional notions of masculinity.

Through scent, design, and storytelling, Prada aims to invite wearers to embrace their full, multidimensional selves.

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