Rabanne Redefines Modern Femininity with Its Androgynous New Fragrance

Rabanne is honoring modern femininity with the launch of its latest fragrance, Million Gold For Her, which masterfully blends both feminine and masculine elements. This bold fragrance redefines traditional gender boundaries, delivering an olfactory experience that is both powerful and sensual.

Rabanne Redefines Modern Femininity with Its Androgynous New Fragrance through a unique combination of rose and white floral notes, contrasted with a salty, mineral musk accord. Crafted by a team of talented perfumers—Alienor Massenet, Suzy Le Helley, Nathalie Benareau, and Loc Dong—Million Gold For Her introduces La Maison’s first Grand Floral, balancing floral sophistication with an unexpected edge.

The fragrance opens with a co-distillate of lavender oil and tonkalactone, layered with hand-pressed mandarin oil from Madagascar and the biotech molecule, Pearadise. This fresh and uplifting opening is complemented by a heart of renewable rose oxide L, ylang-ylang complete oil from Madagascar, and jasmine “Coeur de Saison.” The fragrance culminates in a final twist with a Mineral Moss Accord, enriched with Ecomusk R and Vanilla Bourbon Absolute from Madagascar. This sustainably grown vanilla is sourced from Fairtrade-certified smallholder organizations that promote biodiversity and enhance the livelihoods of local women.

In total, Million Gold For Her contains 90% natural-origin ingredients, which speaks to Rabanne’s commitment to sustainability and ethical sourcing.

“Million Gold For Her reminds me of how Rabanne feels as a brand,” says brand ambassador Gigi Hadid. “It’s powerful and beautiful, with rose, lavender and a salty mineral musk undertone. I love the balance. I think that a lot of my personality has masculine tinges to it, so I like the mix of feminine and masculine elements in a fragrance.”

Rabanne Redefines Modern Femininity with Its Androgynous New Fragrance through this innovative design that transcends traditional gendered scents. The perfume’s bottle design continues this theme, with a multi-faceted, crystallized form featuring the signature XL Link. Inspired by the boat chains of Brittany—a place close to both Monsieur Rabanne and creative director Julien Dossena—this design has become a symbol of strength and confidence since it debuted in 2019. The XL Link features interlaced large and small links, a motif that has been reimagined over 184 iterations and continues to capture the spirit of the season.

With its eye-catching design, Million Gold For Her comes in refillable bottles of 50ml and 90ml, offering an eco-conscious and reusable keepsake that aligns with the brand’s values of sustainability.

Rabanne’s new fragrance is not just a scent; it’s a statement of bold elegance, striking a perfect balance between strength and femininity.